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In Kind Direct Video


What we do

We redistribute usable products donated by some of the UK's best known manufacturers and retailers to charities working in the UK and abroad.

We were founded by HRH The Prince of Wales in 1996 and are one of The Prince's Charities, which is the largest multi-cause charitable enterprise in the United Kingdom.

Since foundation in 1996, we have redistributed £140 million in value of goods from over 1,000 companies. To date 7,500 voluntary and community organisations have received products, helping millions of people in need every year.