Children and celebrities come together to celebrate 20 years of product giving for social good.

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On 8th August nearly 300 children from 30 charities from across the UK were invited to a Big Community Picnic to celebrate the 20th Anniversary of In Kind Direct.

HRH The Prince of Wales founded In Kind Direct which is now the UK’s leading charity dedicated to distributing donated consumer products from manufacturers and retailers to UK charities working at home and abroad.

The Picnic at Ranelagh Gardens, The Royal Hospital, Chelsea was also attended by celebrities JB Gill, Michelle Heaton, Laura Hamilton, Sophie Stanbury and more.

In Kind Direct donors helped add some special magic and sparkle to the Picnic by providing products, volunteers and special guests. Attractions at the Picnic included ice cream tricycles, face-painting, arts and crafts, singing and dancing, footie skills, giant bubbles, games and some very special surprises.

“Today is a wonderful celebration of In Kind Direct’s 20th anniversary and we have more activities and events planned through to the end of the year to mark this milestone. I have been looking forward to our Big Community Picnic and to seeing joy on the faces of hundreds of the children our charity partners are so dedicated to serving. It’s also a unique opportunity for our donors and funders to meet some of the people who benefit from their donations. With huge thanks to all our supporters, sponsors, volunteers and staff, this has truly turned into a magical event,” says Robin Boles LVO, CEO of In Kind Direct.

To date In Kind Direct has distributed goods, with a value of £175 million, to more than 8,500 charities. In Kind Direct has been supported by over 1,000 companies, from Amazon to Asda, Disney Store, Wilko, P&G and Colgate-Palmolive. A full list can be found on the website

20 years on, the original vision of HRH Prince of Wales of supporting communities through product philanthropy is more relevant now than ever before.


For further info please email / 07912 672863 or / 07534 500829

Notes to Editor
• In Kind Direct’s unique model enables manufactures and retailers to put their sur-plus stock to good use by donating it for distribution to charities.
• In Kind Direct is one of The Prince’s Charities. In Kind Direct has distributed new consumer products donated by some of the UK’s best-known retailers and manu-facturers to over 8,500 charities working in the UK and abroad.
• In Kind Direct is a one-stop solution providing the infrastructure to accept large quantities of goods and then stores, sorts and delivers them directly to charities in its network.
• In Kind Direct has made a powerful impact on communities through the distribu-tion of over £175 million worth of surplus goods from 1,000 companies including some of the UK’s best known manufacturers and retailers: Amazon, Disney Store, Essity, Procter & Gamble, Kimberly-Clark, Asda, Wilko and Colgate-Palmolive