Help us provide goods to where they're needed most

What we do


We distribute new, usable consumer goods, donated by some of the UK’s best known manufacturers and retailers, to charities, not-for-profit organisations and social enterprises working in the UK and abroad.


We are a lifeline to thousands of charities helping vulnerable people across the UK, allowing them to spend more of their money on support, not supplies.


Who we help

Over 8,000 charities from every corner of the UK benefit from In Kind Direct’s service. Thanks to the product donations we receive, millions of people who would otherwise go without have access to life’s essentials. Our service is a lifeline to thousands of charities helping vulnerable people across the UK, allowing them to spend more of their money on support, not supplies.


Watch our videos

Watch our videos and discover the difference product giving makes

Read our stories

Learn more about the people who benefit from In Kind Direct 

Meet our donors

Meet the companies that donate products to In Kind Direct

It is a source of great pride for P&G that we are to support In Kind Direct and its charity network with our products
Tom Moody Vice President & Managing Director, P&G Northern Europe

Which companies already donate?

We are so grateful to the generous individuals and organisations that make our work possible. Listed below are but a few of our brilliant sponsors, donors and patrons.


Amazon donated £1.2 million worth of goods to In Kind Direct in 2016

Procter & Gamble

P&G has donated an estimated retail value of £44 million since 2002


Asda has donated over £2 million worth of products to In Kind Direct since 2010


Last year 1,087 charities benefitted from products donated by Kimberly-Clark

Meyer Group

In 2016 Meyer Group donated 65 pallets of much-needed cookware to In Kind Direct charities


Household products donated by McBride benefitted 1,283 charities in 2016

What do we need?

Charities, not-for-profit organisations and the people they support need everyday essentials to survive. You can donate any quantity, from a parcel or pallet to entire lorry loads. Get them to our warehouse – and out of yours.

Cleaning products

Click here to view products that charities urgently need
Currently, charities are asking for the following items:
  • Soap and shampoo
  • Shaving kits
  • Sanitary pads and tampons
  • Toilet paper
  • Toys and games
  • Clothing
  • Footwear
  • Baby care
  • Cleaning and laundry products
  • Kitchenware
  • Cookware and home ware
  • Technological products including: IT, TV, hi-fi.

Products we can accept

End of lines
Slight seconds
Items in damaged packaging
Annual donations after stock take

Products we can't accept:

Second hand clothes
Out of date items
Spare product parts
Products that require chilling
Products that require freezing


If you’re unsure, either check our FAQs or get in touch and tell us what you can offer.

Support In Kind Direct

If you are a manufacturer or retailer with goods to give, we need your help.

Call us on 0300 3020200 or email if you have any questions.