In Kind Direct announces partnership with Outdoor Industries Association

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New partnership with Outdoor Industries Association

Donating surplus in a bid to tackle waste and deliver high social impact.


Outerwear, walking shoes and sports accessories are in high demand from our charity network and can be difficult to access as retailers and manufacturers have various alternative routes to clear their surplus. Our brand new partnership, launched today, with OIA will help us bridge that gap by working together on an annual plan of communications to their members to drive awareness of the strategic imperative for product giving in the industry to increase product donations for social good.

The main objective of the partnership is to make our members aware of the benefits of ‘product giving’ to their business, the community and the environment. With over 20 years’ experience, In Kind Direct provides an easy and effective way of making product donations accessible to thousands of small, local charities. The more charities can access donated outdoor products, the more people can get active, explore the outdoors and get fitter, happier and healthier. Sometimes it takes something as simple as receiving comfortable walking shoes or a good jacket to get outside – something many disadvantaged people often can’t afford.
Andrew DentonCEO of OIA

We are so delighted the Outdoor Industries Association wants to work with us to encourage more companies to appreciate the benefits and start donating sought-after product categories for our charity partners. Outdoor activities have a huge impact on beneficiaries’ fitness, well being and social inclusion and though many of our charities want to offer these activities, but can't afford the kit. Hopefully this will lead to many more donations of key stock such as footballs, rugby balls, tennis rackets and balls, tabards etc and help millions of people across the UK.

For more information on the partnership, read here