HRH The Prince of Wales hosts working lunch for In Kind Direct at Clarence House

In Kind Direct assembled a host of influential business leaders to attend a working lunch with HRH The Prince of Wales looking at how business can become further involved with in-kind giving.

Among the attendees was Simon Fuller, Chief Executive of 19 Entertainment. Asked why he was supporting In Kind’s mission of making in-kind giving more compelling for UK business Fuller said, "I’ve spent a lot of my career thinking of new and different ways to do things. That’s why I like In Kind, because its strategy is innovative and practical and hugely effective. Re-directing valuable resources to the people who really need them is socially responsible and it makes sound business sense. This charity deserves our support to work together to help it make an even bigger impact on the lives of people in need."