Amazon leads the way on product donations, with half a million pounds worth of products donated to those in need through In Kind Direct

Seaford Information Network Group Amazon has strengthened its commitment to donating products to charitable causes with a tenfold increase in the value of products given to the charity In Kind Direct year on year.

In Kind Direct was founded by HRH The Prince of Wales in 1996 to provide an easy way for manufacturers, retailers and other organisations to be more socially responsible and ensure that surplus goods are put to good use in local communities. It uses its network of partner charities to distribute the surplus goods donated by corporates reach those who need them most.

865 charities have benefited from Amazon’s donations in 2013 to date, providing essential support to many local communities across the UK. .

Amazon has been a strong supporter of In Kind Direct for several years. This year, Amazon has extended its commitment to In Kind Direct beyond product donations by providing help with IT hosting, funding and sharing expertise on merchandising and online retail. Amazon.co.uk Ltd’s Vice President, Consumables, Ajay Kavan, also joined the In Kind Direct board of Trustees and this year was elected Chair of In Kind Direct’s International Committee, overseeing management of their international expansion plans.

"In Kind Direct is a great charity that benefits vast numbers of people and we are happy to provide our support in any way we can. We look forward to working with them closely and to an even greater extent in the years to come.”said Ajay Kavan, Vice President, Consumables at Amazon.co.uk

So far in 2013, Amazon has donated 370 pallets of products to In Kind Direct with an estimated retail value of over £500,000 including toys, pet food, household disposables, homeware, kitchen items and mosquito nets.

One charity that has received Amazon products through In Kind Direct, is Seaforth Information Network Group (SING) a dynamic organisation that provides a wide range of services and activities for people of all ages in Seaforth, Merseyside. Established in the 1990s by a group of residents who were eager to improve the local area, SING has grown into a vibrant community hub as well as a lifeline for people experiencing hardship. Goods SING have received from In Kind Direct are used both to run activities, their centre and are also given to people that may be struggling to afford goods.

"If we know someone is struggling then we can offer them essential items that we have from In Kind Direct. We often distribute goods such as toys, nappies, games, clothes and washing powder to parents via our nursery so that people don’t feel self-conscious about having to ask. Using In Kind Direct really frees up a lot of budget for our charity." said John Oldland, Centre Manager, SING

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For more information on In Kind Direct please contact: Julie Kemp, Head of Marketing and Communications 020 7398 5510 or julie@inkinddirect.org

-       In Kind Direct was founded by HRH The Prince of Wales in 1996.  Since then In Kind Direct has distributed £130 million worth of goods from more than 900 companies. Almost 6,300 UK based community and voluntary organisations have received products from In Kind Direct, helping millions of people in need every year.

-       In Kind Direct’s video: http://www.inkinddirect.org/IKDvideo_3m57s

-       Charities, not-for-profit organisations, social enterprises and community groups can all register for free via the website www.inkinddirect.org to benefit from the service.

-       Individuals and companies interested in supporting In Kind Direct should visit www.inkinddirect.org to find out more.