Crocs teams up with In Kind Direct to donate 20,120 pairs of shoes
Through their charity programme Crocs Cares, Crocs have chosen In Kind Direct as their partner for their 10th anniversary shoe donation campaign.
In partnership with In Kind Direct, Crocs is donating a pair of shoes for every email sign-up via their website www.crocs.co.uk or Facebook page http://www.facebook.com/crocsuk. Celebrating its 10th anniversary this year, Crocs simply took 2012 x 10th anniversary to create an incredibly generous target of 20,120 pairs of shoes to give to those in need. A gold clog totalizer will fill up as people sign up and then encourages them to share the news with their friends to spread the word.
In Kind Direct, a charity founded by HRH The Prince of Wales redistributes surplus goods from manufacturers and retailers to UK charities working at home and abroad. Since foundation in 1996, they have redistributed £130 million in value of goods from over 850 companies. Over 5,500 voluntary and community organisations have received products via In Kind Direct, helping millions of people in need.
“We’re really excited to join forces with In Kind Direct, as it was important for us to select a local charity partner to mark the re-launch of our Crocs Cares programme in Europe. Globally, Crocs Cares has donated over three million pairs of shoes since 2007 and we very much hope that we will reach our goal of donating 20,120 pairs of shoes as part of our 10th anniversary celebrations,” states Michael Marshall-Clarke, Crocs Europe Marketing Director.
“This fantastic initiative with Crocs will make a big difference for the many charities up and down the UK that In Kind Direct supports. To small, local charities working at the grassroots, often with people in desperate need, this kind of support is invaluable. I’d urge everyone to get involved so that we can help as many people as possible” James Williams, Deputy CEO, In Kind Direct
In celebration of its 10th anniversary, Crocs is to host a combination of events and activities that will offer consumers an evolved experience of the brand, whilst paying homage to their heritage and original brand values.
-ENDS-
About In Kind Direct
In Kind Direct was founded by HRH The Prince of Wales in 1996. Since its foundation In Kind Direct has distributed over £130 million worth of goods from over 850 companies. Over 5,500 community and voluntary organisations have benefited, helping millions of people in need every year. To find out more about making a donation please click here. Charities, not-for-profit organisations and community groups can all benefit from the service, see our Receive section for more details and to register. In Kind Direct is part of The Prince’s Charities, which is the largest multi-cause charitable enterprise in the United Kingdom
For more information on In Kind Direct please contact: Rachel Butler, Marketing & Communications Manager
020 7398 5510 or rachel@inkinddirect.org
About Crocs, Inc.
Celebrating its 10th anniversary in 2012, Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs fans "Get Crocs Inside" every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world. The brand celebrated reaching $1 billion in annual sales in 2011.
For more information on Crocs contact: Marta Sousa, marta.sousa@crocs.com +31 (0)70 4406000, or
Chloe and Kate@canoeinc.com, +44 (0)203 2160022
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