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In Kind Direct and Kingston Voluntary Action partner to help Kingston charities prosper

In Kind Direct, one of The Prince’s Charities and Kingston Voluntary Action, the support organisation for the voluntary sector in Kingston, are partnering to help Kingston charities rise to the challenges of reduced funding and increased demand for services.

Established by HRH The Prince of Wales in 1996, In Kind Direct distributes donated goods to charities across the UK, including laundry supplies, personal toiletries, toys, clothing, sports equipment and baby items. Goods are donated by some of the UK’s leading manufacturers and retailers and are often a lifeline for small organisations serving some of the most vulnerable people in society.

In Kind Direct’s recent research of over 800 charities in its network found that over 80% of them had noticed an increase in demand for their services over the previous 12 months. Furthermore, over half reported that they were providing essential support to people that were struggling to afford basic supplies such as shampoo, toothpaste, cleaning products and nappies.

Dan Wheeler manages the night shelter at the Joel Community Trust in Kingston. He says:

"Around 400 people are threatened with homelessness in our borough every year. Working with Kingston Churches Action on Homelessness (KCAH) and others, we support people who are experiencing homelessness by offering nutritious food with warm and comfortable facilities. We have been fortunate to start using In Kind Direct which has been really easy to use. Above all the savings we make help us to help our guests.”

Of the partnership, Hilary Garner, Chief Executive of Kingston Voluntary Action says:

“Following a presentation In Kind Direct gave to our regional network at London Voluntary Service Council (LVSC) I made direct contact and invited them to Kingston upon Thames. They have responded with enthusiasm and through their partnership with KVA really can offer much needed support to all our voluntary and community organisations in the borough. I welcome them and urge Kingston’s groups to make use of their service.”

Laura Hales, Head of Charity Partnerships at In Kind Direct added:

“Pressure on charities in recent years has been compounded by volatility in the funding environment - notably a reduction in local and central government grant funding. For some charities this means a “double whammy” of reduced funding and increased demand for their services. Both In Kind Direct and KVA want to help charities to make the most of their limited resources. We’re delighted to be working with KVA to spread the word about In Kind Direct and enable more charities in Kingston to benefit.”

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For further information please contact Rachel Butler, Marketing & Communications Manager, 0300 30 20 200, rachel@inkinddirect.org

  • The results of the latest impact study show that by re-distributing goods In Kind Direct is able to alleviate poverty, improve self-esteem and is a vital support for charities working with some of the most vulnerable people in society.
  • To date, over 7,000 charities have received products from In Kind Direct, helping them save money on their operational costs, enabling them to spend more on their essential services.
  • In Kind Direct has made a powerful impact on communities through the redistribution of £135 million worth of surplus goods from 1,000 companies.
  • In Kind Direct supports a hugely diverse range of charities, including youth charities, disabled groups, community nurseries, hospices, overseas relief charities, homeless shelters, refuges and elderly welfare groups.
  • Charities, not-for-profit organisations, social enterprises and community groups can all register for free via the website www.inkinddirect.org to benefit from the service.
  • Individuals and companies interested in supporting In Kind Direct should visit www.inkinddirect.org to find out more.
  • In Kind Direct is one of The Prince’s Charities, which is the largest multi-cause charitable enterprise in the UK.