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Amar Abbas, CEO of Youth Action North West, joins the Board of HRH The Prince of Wales charity In Kind Direct


Amar Abbas, Chief Executive of Youth Action and a Non-Executive Director of Families Health and Wellbeing Consortium and Young Lancashire has joined In Kind Direct’s Board of Trustees.

With over 15 years’ experience in the Third Sector, Amar has an impressive track record of delivering tangible outcomes for service users. Amar has significant experience of local, national and international policy development and advocacy, particularly through his work with the British Council. As the CEO of Youth Action, a charity that regularly receives goods from In Kind Direct, Amar will be able to bring unique insight to the Board.

In Kind Direct is a registered charity founded by HRH The Prince of Wales in 1996 and has redistributed over £150 million worth of products from more than 1,000 companies including: Procter & Gamble, Amazon, Asda, Kimberly-Clark, Johnson & Johnson, Adidas, GlaxoSmithKline and Colgate Palmolive.

8,000 UK charities tackling a wide range of issues have already benefited from product donations, including women’s refuges, children and young people’s charities like Youth Action, homelessness projects, community groups and hospices to name a few.

Robin Boles, Chief Executive of In Kind Direct, said “We are delighted Amar is joining our Board in the lead up to In Kind Direct’s 20th anniversary. Amar brings a wealth of third-sector knowledge and experience which will complement and reinforce our Board’s expertise.”

Amar Abbas, Chief Executive of Youth Action, said “I am really looking forward to using my experience and expertise in the sector running a front-line delivery organisation, to contribute to In Kind Direct at this exciting time in its development.”




About In Kind Direct

  • In Kind Direct is one of The Prince’s Charities. Its purpose is to inspire product giving for social good by re-distributing usable products donated by some of the UK’s best known manufacturers and retailers to charities working in the UK and abroad.
  • In Kind Direct is a one-stop solution providing the infrastructure to accept large quantities of goods and then store, sort and deliver them directly to charities in its network.
  • Charities, not-for-profit organisations, social enterprises and community groups can all register for free via the website www.inkinddirect.org to benefit from the service. Goods can be used to run their services or can be given out for free to the people they serve.
  • Since 1996, over 8,000 charities have received products from In Kind Direct, helping them save money on their operational costs, enabling them to spend more on their essential services. The results of the latest impact study show that by re-distributing goods In Kind Direct is able to alleviate poverty, improve self-esteem and is a vital support for charities working with some of the most vulnerable people in society. Full findings are available on request.
  • In Kind Direct has made a powerful impact on communities through the redistribution of £150 million worth of surplus goods from 1,000 companies including some of the UK’s best known manufacturers and retailers: Amazon, Procter & Gamble, Kimberly-Clark, Asda, Wilko and Colgate-Palmolive.
  • Discover In Kind Direct on video

The following contacts are available for interview:

In Kind Direct: Robin Boles, CEO and Laura Hales, Head of Charity Partnerships – 0300 30 20 200.
Additional contacts across the UK at In Kind Direct charity partners are available on request.
Please phone In Kind Direct to discuss.

Interview footage from both charity and donor partners can be made available on request.

FOR FURTHER INFORMATION PLEASE CONTACT Thomas Rattier, Head of Marketing & Communications 0300 30 20 200, marketing@inkinddirect.org