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Our appeal to UK businesses: please donate surplus products to help charities fight isolation and homelessness this winter


With winter arriving soon thousands of charities around the country are bracing up for an increase in demand from people in crisis, struggling with poverty, isolation and homelessness at a particularly challenging time of year.

In Kind Direct, a charity founded by HRH The Prince of Wales in 1996 to provide an easy way for companies to give their products for good causes has launched an appeal to UK retailers and manufacturers to donate essential stock needed by local charities in time for the winter months.

For a community centre, an outreach project or a homeless shelter, being able to provide quality everyday essentials such as soap, shampoo, warm clothes and blankets to those in need isn’t just about relieving hardship. It’s also a way of building self-esteem and connecting with people who can be isolated and hard to reach.

Among the 8,000 charities in In Kind Direct’s network, Ryecroft Hall Community Association in Greater Manchester plans to host a Christmas Day party for sixty people this year, most of whom are older men and women who are often isolated. Being able to provide all of the guests with a gift of personal toiletries including soap, shampoo or a shaving kit will make a significant difference and ensure that no-one has to go without.

Another charity, Sunderland YMCA Foyer Project, needs household goods such as kettles, crockery and cookware for 50 formerly homeless young people who are moving into their own homes for the first time over the winter.

To support them and the thousands of other charities in its network In Kind Direct is asking for donations of personal care items (soap, shower gel, shampoo, toothbrushes), household products (laundry detergent, surface cleaner, wipes, paper products), bedding products (sleeping bags, duvets, throws), kitchen and small appliances (toasters, kettles, microwaves, pots, pans, etc.)

“The charities we support are on the front line helping people who are struggling at this time of year. We want to help ensure that no-one goes without life’s essentials this winter.”  said James Williams, Deputy Chief Executive, In Kind Direct.

Businesses which are able to support the campaign and donate stock are urged to call In Kind Direct on 0300 30 20 200 or email donations@inkinddirect.org.



Notes to Editors

About In Kind Direct

  • In Kind Direct is one of The Prince’s Charities. Its purpose is to inspire product giving for social good by distributing usable products donated by some of the UK’s best known retailers and manufacturers to over 8,000 charities working in the UK and abroad.
  • In Kind Direct is a one-stop solution providing the infrastructure to accept large quantities of goods and then stores, sorts and delivers them directly to charities in its network.
  • In Kind Direct has made a powerful impact on communities through the distribution of £160 million worth of surplus goods from 1,000 companies including some of the UK’s best known manufacturers and retailers: Amazon, Procter & Gamble, Kimberly-Clark, Asda, Wilko and Colgate-Palmolive.
  • To discover how we work, view our animation: http://www.inkinddirect.org/about/what_we_do
  • More information on our donor appeal on the In Kind Direct website: http://www.inkinddirect.org/product-appeal-winter
  • Interview footage from both charity and donor partners can be made available on request.

For further information please contact Thomas Rattier, Head of Marketing & Communications 0300 30 20 200, marketing@inkinddirect.org