We work with charitable organisations and companies to ensure everyone has access to the products they need to keep clean, safe and well.

Thank you, Your Majesty
From everyone at In Kind Direct we wanted to say thank you, Your Majesty, for over 26 years of leadership and support. Since being founded in 1996 by HM King Charles III, your vision has enabled In Kind Direct to distribute over £317m of essential products, diverted 34,820 tonnes from waste, and supported over 12,350 charitable organisations. As we celebrate The Coronation we are more determined than ever to continue your legacy by supporting more communities to thrive across the UK.

Why does product giving matter?
Living should mean thriving, not just getting-by and surviving. We know that giving people access to the products they need, isn’t the solution to poverty, illness or disadvantage, but it can alleviate financial stress and enhance lives every day.
By working together, we can reach more people and more communities, enabling them to thrive. We already impact the lives of 249,000 people every week. With your support we can help even more. By working together we can make a difference.
How does it work
Register for free. Answer a few simple questions to get access to thousands of products on our catalogue.

Browse a huge range of high quality donated products to support your community and/or run your services.
Unlock huge savings with a small contribution to the cost of our service, and receive your chosen products direct to your door.
We enable manufacturers and retailers to support communities at scale, with the most needed products. Our 2022 impact:
2022 Impact report
We power product donations across the UK. We are the meeting point between our donating corporate partners and charitable organisations. We listen to our charitable network’s needs and act fast to generate the most impact by sourcing the right product donations, at the right time.
Content hub
Our charitable and corporate partners
We work closely with a range of corporate partners and charitable organisations to achieve our mission, ensuring everyone has access to life’s essentials and that no usable product goes to waste.
Our collaboration extends to hundreds of companies, enabling us to support a much greater number of charities, and together provide vital supplies to millions of people each year. We partner with organisations who share our goals and values – making product giving easy, unlocking vital funds back into the voluntary sector, and enabling more people to thrive in communities across the UK.
Charitable partners








Corporate partners





































