Our mission

In Kind Direct inspires product giving for social good. We work with not-for-profit organisations and companies to help ensure that everyone has access to life's essentials and that no usable product goes to waste.

Click and Spread Smiles this November

We are delighted to be one of @Amazonsmile’s selected Spotlight Charities

How it works

In Kind Direct receives donated goods from companies and distributes them to UK charities working at home and overseas so they can help millions of people.

Our impact

Though we quantify the impact of product giving in numbers (see below), there are simply some things you need to see and hear for yourself.


Watch the stories of some of the remarkable people supported by In Kind Direct's charity partners. See the true impact product giving delivers. 


Our impact in numbers

companies donating goods
worth of goods distributed to date
charities helped
tonnes of surplus products diverted from waste

Join the Product Giving Revolution

We are calling on all consumer goods manufacturers and retailers to sign our Manifesto and pledge to donate their surplus products. Product Giving can help companies meet their corporate responsibility goals and make sure their unwanted products reach millions of people in need.

Get involved

 Get more of what your charity needs, for less. Register for free today.

 Donate products and help thousands of charities and millions of people in need.

 Explore the ways you can support In Kind Direct and its future.