
About us
We are a UK charity focused on distributing consumer products, donated by companies, to charitable organisations in our network to ensure that everyone has access to the products they need to keep clean, safe and well.
Founded in 1996 by HM King Charles lll, we are conscious of our environmental impact. We find a home for all donated products, prevent waste, and ensure they end up where they are needed.
We believe everyone deserves access to life’s essentials and that no usable product should go to waste.
We enable manufacturers and retailers to support communities at scale, with the most needed products.
All time impact:
Impact report 2022
We power product donations across the UK. We are the meeting point between our donating corporate partners and charitable organisations. We listen to our charitable network’s needs and act fast to generate the most impact by sourcing the right product donations, at the right time.

Our international footprint
We operate in other countries too! In Kind Direct International connects like-minded charities around the world who specialise in product giving for social good, enabling us to work together to share expertise and innovation to maximise the benefits of product giving.
Our current members of In Kind Direct International include us in the UK, Innatura in Germany, Dons Solidaires in France and our newest member, MateriaBona in Switzerland.
We all share the same goal to make product giving easy, to unlock vital funds back into the voluntary sector, and to maximise our impact by developing more effective ways to enable communities to thrive.
We are proud to work with registered charities, community groups, foodbanks and schools to impact the lives of 249,000 people every week.
Our charitable and corporate partners
We work closely with a range of corporate partners and charitable organisations to achieve our mission, ensuring everyone has access to life’s essentials and that no usable product goes to waste.
Our collaboration extends to hundreds of companies, enabling us to support a much greater number of charities, and together provide vital supplies to millions of people each year. We partner with organisations who share our goals and values – making product giving easy, unlocking vital funds back into the voluntary sector, and enabling more people to thrive in communities across the UK.
Charitable partners




Corporate partners













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