Campaigns Archives - In Kind Direct




A boy playing in a ball pit with his thumbs up
Supporting families to have a Summer of Play

The summer holidays should be a time for children to look forward to, to have fun, freedom and time with friends. We believe every child should have the opportunity to play during the summer months and go back to school or start nursery equipped ready to learn, and that no one feels alone when trying to walk the ‘tightrope’.

A boy playing in a ball pit with his thumbs up
Summer of Play Campaign Assets

Download these campaign assets to help us encourage other charitable organisations to access a wide range of summer products by joining our network. Registered charities, schools, nurseries, youth groups, baby banks, community centres, CICs, food clubs are eligible to join.

End Hygiene Poverty

There are 9 million people currently experiencing hygiene poverty in the UK.  Help us end hygiene poverty by donating today.

We’re Proud LEGO® Replay Partners

We’re extremely proud and excited to be partnering with the LEGO® Group on their pilot of LEGO® Replay in the UK, following launches in the United States and Canada.

Hygiene poverty is Not a Choice campaign image.
Hygiene Poverty is Not a Choice

Every person deserves to wake up and feel clean. But for millions of people in the UK living in hygiene poverty, this human right can feel more like an unattainable luxury.

Child next to a sign detailing the Tesco, Unilever and In Kind Direct
Tesco and Unilever in store promotion – Buy 2 donate 1

You may remember back in September we ran a buy 2 donate 1 promotion in partnership with Unilever in 750 Tesco stores across the UK. The support was overwhelming, and we received a whopping 400,000 personal care products donated from the promotion.

An image of gloved hands around a cup of coffee.
Warmth This Winter

We believe everyone should feel Warmth this Winter; whether it’s through the clothes they wear, the warmth of feeling cared for and through the wonderful feeling of gifting.
The cost-of-living crisis continues to impact more and more people across the UK, with many households having to make tough decisions whether to heat their homes, pay the rent, eat or be clean.  

two people working in a foodbank
Power Kind in your community

The crippling effect of the cost-of-living crisis is impacting charitable organisations across the UK. More and more organisations are experiencing a reduction in income compared to the start of the year.