Campaigns

You may remember back in September we ran a buy 2 donate 1 promotion in partnership with Unilever in 750 Tesco stores across the UK. The support was overwhelming, and we received a whopping 400,000 personal care products donated from the promotion.

We believe everyone should feel Warmth this Winter; whether it’s through the clothes they wear, the warmth of feeling cared for and through the wonderful feeling of gifting.
The cost-of-living crisis continues to impact more and more people across the UK, with many households having to make tough decisions whether to heat their homes, pay the rent, eat or be clean.  

The crippling effect of the cost-of-living crisis is impacting charitable organisations across the UK. More and more organisations are experiencing a reduction in income compared to the start of the year.

This year we are celebrating our 25th anniversary by launching our Powered By Kind campaign. 

#commUNITY is our urgent lockdown response to address the immediate needs of our network of thousands of charitable organisations, and to ensure a continuous supply of essential products.

In Kind Direct announces that in collaboration with Primark, over 20,000 children’s coats will be distributed via its network to local charities around the country reaching some of the most underprivileged children across the UK.

Since the beginning of 2020, Carex and PZ Cussons have donated over 750,000 hand wash products to In Kind Direct – which is enough to wash the hands of 37 million people! Together, we are working to fight hygiene poverty in the UK and enable communities to thrive.

Across the country, households and local communities alike were all facing a very different Christmas during the COVID-19 pandemic.

Since 2001, In Kind Direct has worked in partnership with P&G – one of the world’s largest consumer goods companies who are home to iconic, trusted brands such as Fairy, Pampers and Gillette, that make life a little bit easier in small but meaningful ways.