We’re Proud LEGO® Replay Partners

We’re extremely proud and excited to be partnering with the LEGO® Group on their pilot of LEGO® Replay in the UK, following launches in the United States and Canada.

End Hygiene Poverty

There are 9 million people currently experiencing hygiene poverty in the UK.  Help us end hygiene poverty by donating today.

Hygiene poverty is Not a Choice campaign image.
Hygiene Poverty is Not a Choice

Every person deserves to wake up and feel clean. But for millions of people in the UK living in hygiene poverty, this human right can feel more like an unattainable luxury.

Poster that has a image of a light black brother holding his younger brother. next to this is a orange background with the message help us reduce hygiene poverty. there is a circle with a promo of buy 2 and we'll donate 1 to IKD. on this background there are a range of not a choice related products such as Persil, Corsodyl, Andrex and more. underneath this is a banner with logos of Andrex, Aquafresh, Bodyform, Comfort, Corsodyl, Persil, Radox, Sensodyne, Simple, Sure, Tresemme.
Multi-Supplier Hygiene Poverty Campaign in Tesco

We are excited to announce the launch of our 3rd hygiene poverty campaign with Unilever and Tesco – the campaign is now bigger then ever as we have been joined by three more manufacturers: Kimberly Clark, Essity, and Haleon.

Two girls sat smiling in a school. one is wearing blue framed glasses and the other is slightly younger and is wearing a pink and white top.
Summer of Play Campaign Assets

Download these campaign assets to help us encourage other charitable organisations to join our network. Registered charities, schools, nurseries, youth groups, baby banks, community centres, CICs, food projects are eligible to join and access a wide range of summer and back to school products.

Two girls sat smiling in a school. one is wearing blue framed glasses and the other is slightly younger and is wearing a pink and white top.
Supporting families to have a Summer of Play

The summer holidays should be a time for children to look forward to, to have fun, freedom and time with friends. We believe every child should have the opportunity to play during the summer months and go back to school or start nursery equipped ready to learn, and that no one feels alone when trying to walk the ‘tightrope’.

Child next to a sign detailing the Tesco, Unilever and In Kind Direct
Tesco and Unilever in store promotion – Buy 2 donate 1

You may remember back in September we ran a buy 2 donate 1 promotion in partnership with Unilever in 750 Tesco stores across the UK. The support was overwhelming, and we received a whopping 400,000 personal care products donated from the promotion.

An image of gloved hands around a cup of coffee.
Warmth This Winter

We believe everyone should feel Warmth this Winter; whether it’s through the clothes they wear, the warmth of feeling cared for and through the wonderful feeling of gifting.
The cost-of-living crisis continues to impact more and more people across the UK, with many households having to make tough decisions whether to heat their homes, pay the rent, eat or be clean.  

two people working in a foodbank
Power Kind in your community

The crippling effect of the cost-of-living crisis is impacting charitable organisations across the UK. More and more organisations are experiencing a reduction in income compared to the start of the year.