This 20 year partnership has generated incredible impact in communities across the UK, where extra support has been needed even more in recent months. 1 in 5 people in the UK were living in poverty before the pandemic hit* – which roughly equates to 14.5 million people – with many relying heavily on support from local charitable organisations and foodbanks within their area to get by. Support from companies such as P&G has meant that In Kind Direct can help almost 250,000 people each week with life’s essentials.

Rosanne Gray, In Kind Direct CEO, comments: “Working with P&G has allowed us as a charity to support a wide range of people, including distributing razors to the homeless, providing period products to those in need who would otherwise not be able to leave the house, and parents who would be reliant on baby banks for supplies. Over 70% of our charity network said that having access to these products have helped improve the mental health and wellbeing of the people they support**. We urge more businesses to come forward to donate products or services, and more charitable organisations such as charities, community centres, schools and foodbanks to sign up to access essential products. We will continue working with P&G over the next 20 years to provide essential items to where they are needed.”   

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