Christmas with kindness


Christmas with kindness
November 2020
Across the country, households and local communities alike were all facing a very different Christmas during the COVID-19 pandemic. At In Kind Direct, we always see a huge increase in demand at Christmas time and it looked to be even bigger in 2020 – with many increasingly worried about simply affording basics. As restrictions on being with loved ones and financial uncertainty take their toll, the emphasis on maintaining traditions, building memories and finding new ways of togetherness had a greater significance.
Our Christmas with Kindness campaign launched with a range of essential products, from basics such as hand wash and feminine hygiene products, to important feel good gifts like toys and fragrance, we were committed to getting the most needed products to everyone who needs them. Read our press release and Gift Guide of the most needed gifts for Christmas.
Our campaign wouldn’t have been possible without the ongoing support from so many of our generous corporate partners. Working together with well-known brands and local charities, we can get life’s essentials to twice as many people, helping our charity network to help those that rely on them – giving dignity, self-esteem and safety.
Give kindness at Christmas.


A big thank you...
To our generous corporate partners who have supported us throughout a challenging year and have helped us to deliver kindness this Christmas.
Carex, Always, Tampax, L’Oréal, PG Tips, Cif, Seventh Generation, Andrex, Charles Worthington.
Media Enquiries
For any media enquiries, please contact: Aduro Communications - natasha@adurocommunications.co.uk
Latest Posts
View allEvery person deserves to wake up and feel clean. But for millions of people in the UK living in hygiene poverty, this human right can feel more like an unattainable luxury.
Read moreMillions of adults are experiencing hygiene poverty in the UK right now. We see this in our community. We’re supporting more and more people who are being faced with the impossible decision to eat, heat or keep clean.
Read moreWhat is hygiene poverty? Hygiene poverty is not being able to afford everyday personal hygiene products many of us take for granted Many people experiencing hygiene poverty face the impossible choice to heat, eat or keep clean.
Read more