Christmas with kindness


Christmas with kindness
November 2020
Across the country, households and local communities alike were all facing a very different Christmas during the COVID-19 pandemic. At In Kind Direct, we always see a huge increase in demand at Christmas time and it looked to be even bigger in 2020 – with many increasingly worried about simply affording basics. As restrictions on being with loved ones and financial uncertainty take their toll, the emphasis on maintaining traditions, building memories and finding new ways of togetherness had a greater significance.
Our Christmas with Kindness campaign launched with a range of essential products, from basics such as hand wash and feminine hygiene products, to important feel good gifts like toys and fragrance, we were committed to getting the most needed products to everyone who needs them. Read our press release and Gift Guide of the most needed gifts for Christmas.
Our campaign wouldn’t have been possible without the ongoing support from so many of our generous corporate partners. Working together with well-known brands and local charities, we can get life’s essentials to twice as many people, helping our charity network to help those that rely on them – giving dignity, self-esteem and safety.
Give kindness at Christmas.


A big thank you...
To our generous corporate partners who have supported us throughout a challenging year and have helped us to deliver kindness this Christmas.
Carex, Always, Tampax, L’Oréal, PG Tips, Cif, Seventh Generation, Andrex, Charles Worthington.
Media Enquiries
For any media enquiries, please contact: Aduro Communications - natasha@adurocommunications.co.uk
Latest Posts
View allBee Wirral CIC is one of our invaluable network partners who recently hosted a visit for In Kind Direct and Unilever. They offer a variety of services, such as classes for parent and baby groups, and wood workshop sessions that support the mental health and wellbeing of local men. Products they access from us are crucial for the running of Bee Wirral CIC, enabling them to support more people with essential products and keep their facilities clean.
Read moreWe are in close contact with the Disaster Emergency Committee (DEC) to offer support, and right now financial donations to aid agencies are the most important way we can all respond and support efforts on the ground in Turkey and Syria.
Read moreWe believe everyone deserves access to life’s essentials. In 2022, the cost-of-living crisis forced people to make the impossible choice to heat, eat, or keep clean. With resources stretched to the limit, this year, our work was more needed than ever.
Read more