End Hygiene Poverty - In Kind Direct




End Hygiene Poverty

What is hygiene poverty?

Hygiene poverty is not being able to afford everyday personal hygiene products many of us take for granted like shampoo, toothpaste and period products. Many people experiencing hygiene poverty face the impossible choice to heat, eat or keep clean on a daily basis.

What are we doing to end hygiene poverty?

We are a UK charity focused on distributing donated consumer products via our network of charitable organisations, to ensure everyone has access to hygiene products to keep clean and well.

Our mission is to:

  • Raise awareness of hygiene poverty in the UK
  • Secure product donations of personal hygiene products
  • Encourage public donations to help us distribute 400,000 hygiene packs to people living in hygiene poverty

Our goal is to drive long-term systemic change, whilst supporting people who are being impacted right now.

Let’s end hygiene poverty together.

Find out more about hygiene poverty and how you can help

Donate via JustGiving.

To donate a different amount, text CHOICE followed by the amount you wish to donate. (e.g. CHOICE5, CHOICE15, CHOICE20)

Standard network rate applies plus donation cost. By donating you are opting in to hear from us, or add NOINFO to opt out. E.g. CHOICENOINFO

There are 9 million people currently experiencing hygiene poverty in the UK.  Help us end hygiene poverty by donating today.

Keeping clean is #Not a Choice!

‘Hygiene packs’ contain essential products like toothpaste, soap, shampoo, and period products. Not only keeping people clean and well but boosting self-esteem, and giving people the confidence to leave their homes and go to school or work.


A special thanks to our corporate partners

References: All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,068 adults. Fieldwork was undertaken between 28th February – 1st March 2023. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).
All population calculations have been carried out by In Kind Direct, using data from YouGov. Calculations are based on latest ONS population estimates for UK adults aged 18+ (Mid-2021).