Ensuring everyone feels warmth, belonging and connection this winter
Supporting communities this winter
United by the shared mission that everyone should feel warmth, belonging and connection, In Kind Direct and the Warm Welcome Campaign are working together for a second year to support the capacity, sustainability and responsiveness of community spaces through the winter months and beyond.
Through our partnership, we’re working to bring warmth, dignity and connection to at least 19,750 people a week, while helping over 250 community spaces save at least £375,000 so they can continue being vital local anchors, providing practical support, connection and a sense of belonging this winter and beyond.
Why it matters
Global instability, ongoing conflict, and economic uncertainty are expected to add to the pressure on the cost of essentials, especially energy and food, through the colder months.
When bills rise, people adapt quietly. Heating goes on less. Meals and essential products are stretched further. And for many, community organisations become a vital source of practical support, as well as human connection.
At the same time, the organisations providing that support are facing rising costs themselves. Energy bills are increasing the cost of keeping doors open and demand for support is growing across nearly every community.
That’s why, together, we’re ensuring community organisations have access to the products, resources and support they need to remain open, inclusive and responsive, so they can continue to support their communities.
From essential products that help spaces run their activities and services to products that bring warmth, dignity and connection, we’re helping organisations respond to the diverse needs of their communities, including everyday essentials people may be quietly cutting back on as the cost of living rises.
Want to get involved?
1. Donate products
We don’t yet know exactly how the months ahead will unfold.
But we do know this: demand will remain high in the winter months, and Warm Welcome Spaces will continue to keep their doors open to their communities every day.
With your support, we can make sure they have what they need to do so.
2. Join our network
Whether you’re a charity, village hall, community centre, school or foodbank, join over 9,000 charitable organisations in our network who are making incredible savings on essential products to keep their communities warm, clean and well this winter. You’ll be able to access a range of items including hot drinks, crafting items, cleaning supplies, hygiene products, warm clothing, children’s gifting, pet food and more.
3. Become a warm space
Warm Welcome Spaces are places of belonging and connection, where everyone can feel welcome, valued and included. They bring people together, helping to reduce isolation, build friendships and strengthen local communities. By registering your space, you’ll join a growing network and access practical resources, including toolkits, training, webinars, funding opportunities and communications support to help your space thrive.
4. Spread the word
Want to help us spread the message?
Whether you’re a business, charity, community organisation or individual, you can support the campaign by sharing the message with your network.
Explore our supporting social assets to get involved. Together, we can ensure everyone feels warmth, belonging and connection this winter.
Our shared impact in 2025
8,486,960
products distributed
2,989
Organisations supported
£5.5M
Worth of products distributed
“We accessed Loo Roll and Washing Up Liquid – two of the products needed to run our community drop in through the winter. We also accessed toiletries, which we split up to support those on a low income.”
– Bishop Auckland Baptist Church Community Hub
“We see some of the most vulnerable people in the community with a free community brunch on a Sunday and provide free tea / coffee and biscuits twice a week as well as many other sessions offering social inclusion and friendship. These products will help numerous people, giving them something to make them smile or help them out.”
– West Heath Community Association
“We were able to access catering items for our daycentre for homeless and marginalised people. It was especially useful to get the takeaway containers so that people could eat again after we’d close door so that people who are fasting in Ramadan can eat later.”
– Manna
“Having these items available has reduced anxiety for guests who were worried about affording hygiene products, and it has helped us make our Warm Welcome space feel more inclusive, respectful and practically supportive for people facing financial hardship.”
– Swansea MAD
A special thanks to those who support us on our mission
None of our work would be possible without the generosity of our Individual Donors, Trusts & Foundations and Corporate Partners
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