Everyone deserves to feel Warmth This Winter


We believe everyone should feel Warmth this Winter; whether it’s through the clothes they wear, the warmth of feeling cared for and through the wonderful feeling of gifting.
The cost-of-living crisis continues to impact more and more people across the UK, with many households having to make tough decisions whether to heat their homes, pay the rent, eat or be clean.
In our recent YouGov survey 76% of GB adults said that they will be taking action to save money this winter. It also reveals 2.4 million adults expect to turn to charities, food banks or community groups to access unaffordable items this winter, and almost 1 in 4 low-income families say they will be going without presents for festive celebrations this year.
We want to ensure everyone has access to the personal hygiene products they need, items to keep warm and to give people a little something extra.
We are appealing for the personal hygiene products such as toilet roll, washing liquid, deodorant, toothpaste, shampoo, shower gel and period products in addition to warm clothing, blankets, hats and gloves, children’s gifts, books, toys and gifting for adults, jigsaws, books, pamper products and perfume to support people over the winter months.
Companies with products to donate can contact us here
Registered charities, CIC’s, community groups, foodbanks and schools who need these products can register for free to access

“Many of our families are in financial crisis and rely on food banks to feed the family. By gifting nappies, toiletries and washing products this helps with personal hygiene and boosts self–confidence.”
The Young Ones Burton

“I lose sleep knowing my daughter can’t take a shower every day. Not only the electric cost but the cost of shampoo and shower gel, she was becoming withdrawn and wouldn’t go to school. Now I can access hygiene products, some of the worry is gone.”
Nuneaton & Bedworth Healthy Living Network

“Children arrive to us without basic hygiene essentials. Being able to give children shoes that fit or a coat to wear, gives them a boost and makes them feel valued.”
Derbyshire children’s holiday centre

“In Kind Direct makes a difference to the support we can offer. We’ve been able to supply gifts to our children and supply toothpaste to support dental hygiene.”
Little Angels
Refs – * All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2069 adults. Fieldwork was undertaken between 19th – 22nd August 2022. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).
** All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2069 adults, of which 123 are in low-income families, defined by children in household and household income <£25,000 per annum. Fieldwork was undertaken between 19th – 22nd August 2022. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).
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