Help us End Hygiene Poverty with Tesco

Our hygiene poverty campaign at Tesco is back stronger, with 17 participating brands!

For the 6th time, we’ve partnered with Tesco to unlock donations of hygiene products around the UK. The initiative brings together a coalition of 17 well known brands from partners Unilever , Essity, Haleon, Kimberly Clark, Edgewell and Procter and Gamble , all behind the single purpose of ending hygiene poverty in the UK.

Our research shows that hygiene products are one of the first things to go when money is tight. And the demand just keeps on growing.

Right now, 1 in 4 families (households with children) in the UK are living without the hygiene products they need to keep clean and well. Meaning they can’t always afford essentials like toothpaste, shower gel, or period products.

From 15th April until 8th June 2026, when you buy any 2 participating products in Tesco, one gets donated to In Kind Direct. It’s easy.

You can make a difference by just doing your weekly shop.

What is hygiene poverty?

Hygiene poverty is not being able to afford everyday personal hygiene products.

Right now, 1 in 4 families (households with children) in the UK are living without the hygiene products they need to keep clean and well. Meaning they can’t always afford essentials like toothpaste, shower gel, or period products. In other terms, this is 2.2 million families facing hygiene poverty.

Read our 2025 hygiene poverty briefing

Why this matters?

When money is tight, our research shows that hygiene products are the first things families are quietly cutting back on to keep up with rising costs.

But we know how important these essential products are for physical and mental wellbeing.

Pam Bardouille, Dalgarno Trust community centre commented: “in 14 years, our community centre has seen the demand for our services triple. For the people we support, mostly families with young children, receiving these essentials can life a huge weight off their shoulders.”
“Feeling clean helps people feel confident in themselves.”

To tackle the scale of the need, we knew we needed to create a simple, practical way for individuals to help.

A major national activation!

Together with Tesco, we developed a pioneering, nationwide campaign designed to address one of the UK’s fastest growing hidden crises: hygiene poverty.

The initiative brings together a coalition of 6 well-known FMCG manufacturers in a pre-competitive space, to get behind the single purpose of ending hygiene poverty in the UK.

Since our first edition in 2022, we have unlocked nearly 5 million personal hygiene product donations including period products, shampoo, toilet roll and nappies.

The campaign aims to distribute millions of personal care essentials to our charitable network, from 17 well-known brands including Andrex, Aquafresh, Bodyform, Comfort, Corsodyl, Domestos, Kleenex, Pampers, Persil, Radox, Sensodyne, Simple, Sure, Surf, Tena, Vaseline and Wilkinson Sword, providing communities with the hygiene essential they need to live clean and well.

Visit Tesco.com to learn more

How you can support

It's easy. For 8 weeks, from 15th April until 8th June 2026, when you buy ANY 2 participating products in Tesco stores, on Tesco.com or on Tesco app (from 17 brands, that's over 50 products!), one gets donated to us! the ambition to unlock 1.5 million products, making it easier than ever for people to make a difference during their regular weekly shop.

Get started now

See the impact of our campaign so far:

“Having hygiene products has improved my wellbeing and ability to cope. A little help makes all the difference”

Church of Scotland

“We see girls regularly missing school because they don’t have access to period products”

Hurley Pre-school

A volunteer and a young person with hygiene products

“Shame and embarrassment’ are often words used by the young women we support who can’t access period products. In families with more than one person menstruating, this issue is compounded and often bullying can occurs at school due to the stigma associated.”

Kids And Young Adults Klub

“A lady we look after hadn’t used shower gel in 6 months. Within a few weeks of giving her hygiene products, she looked like a different person. Her confidence grew and she began volunteering at the food bank. Simple but life changing products.”

Calderdale Lighthouse

Black Woman with ginger hair putting different baby products into a sealable bag, ready to give out to her community.

“It is a real battle just keeping healthy food on people’s tables these days, particularly for those living in poverty. Thanks to In Kind Direct, Tesco and Unilever, we are helping to maintain people’s dignity by adding items like deodorant to people’s food/household packs. In addition, we have wellbeing workshops where we distribute the Simple wipes. Thank you In Kind Direct, Tesco and Unilever.”

Beyond Limits

“These products will be being packed into Christmas hampers we provide to the community over the holidays. Without In Kind Direct and their partners we wouldn’t be able to fill them with toiletries.”

Denny Community Support Group

“Our guests all are struggling with the cost of living crisis. Since we joined In Kind Direct’s network, we’ve been able to stock our social supermarket shelves with products that even we as a charity could not afford.

This has meant we’ve been able to provide our families with a variety of products that they too could not afford. Our guests have been extremely overwhelmed by our kindness and generosity which has only been possible through us using In Kind Direct’s services.”

Riverside Vineyard Church – Storehouse

You can make a difference

Visit your local Tesco and buy any 2 nominated products to unlock one donation to us.

If you’re a company who want to support our mission to reduce hygiene poverty in the UK, get in touch: donations@inkindirect.org

If you’re a charitable organisation, foodbank, community centre or school and need access to these products, join our network here.

Get in touch Join our network

Terms and conditions Hygiene Poverty Campaign

Campaign term is between 15th April 2026 – 08th June 2026  

Participating promoters 

Unilever UK Limited (Lever House, 3 St James Road, Kingston Upon Thames, United Kingdom, KT1 2BA)

Haleon PLC (Building 5, First Floor, The Heights, Weybridge, Surrey, England, KT13 0NY)

Essity UK Limited (Southfields Road, Dunstable, Bedfordshire, LU6 3EJ)

Kimberly-Clark Limited (Walton Oaks, Dorking Road, Tadworth, Surrey, England, KT20 7NS)

Wilkinson Sword Limited (99 Great Portland Street, London, W1W 7NY)

Procter & Gamble UK, (The Heights, Brooklands, Weybridge, Surrey KT13 0XP)

For every 2 nominated products* purchased in 1 transaction, in participating UK Tesco stores, on Tesco.com or on the Tesco app between 15th April 2026 & 08th June 2026, 1 promoter will donate 1 hygiene product** to In Kind Direct. This will be calculated at the end of the campaign. Products donated will include the nominated products or equivalent product.  

Maximum donation volume is 1.6 million product donation units across all promoters.  

In Kind Direct is a registered charity in England and Wales no 1052679.  

The promoters reserve the right to amend these terms and conditions. 

*Nominated Products: 

Sensodyne Pronamel Daily Protection Toothpaste 75ml

Sensodyne Pronamel Daily Protection Whitening Toothpaste 75ml

Corsodyl Complete Protection Mouthwash Arctic Mint 500ml

Sensodyne Clinical Repair Deep Clean Toothpaste 75ml

Sensodyne Clinical Repair Active White Toothpaste 75ml

Sensodyne Adv White Enameldef Tp 12x75ml

Aquafresh Complete Care Original 75ml

Sensodyne Pronamel Daily Protection Whitening Toothpaste 75ml

Sensodyne Sensitivity & Gum Original

Aquafresh Little Teeth Toothbrush New Recyclable Packaging

Wilkinson Sword Quattro Razor + 9 Blade Refills

Wilkinson Sword Hydro 5 Razor

Wilkinson Sword Hydro 5 Razor Blades 4 Pack

Wilkinson Sword Xtreme 3 Ultimate Plus Razor 4 Pack

Wilkinson Sword Sensitive Shave Gel 200ml

Wilkinson Sword Intuition 2 In 1 Nourishing Razor

Wilkinson Sword Intuition Quattro Razor

Wilkinson Sword Intuition Complete Bikini Razor

Wilkinson Sword Intuition Quattro Smooth Sensitive Razor 3 Pack

Wilkinson Sword Xtreme 3 Comfort Razor 4 Pack

Dove Advanced Deeply Nourishing Body Wash 400ml

Dove Advanced Care Pampering Shea Butter & Vanilla Body Wash 400ml

Dove Advanced Pro Age Body Wash 400ml

Dove Advanced Replenishing Dragon Fruit & Coconut Cream Body Wash 400ml

Dove Advanced Rebalancing Body Wash 400ml

Dove Advanced Care Original 72h Antiperspirant Deodorant 200ml

Dove Advanced Care Coconut & Jasmine Flower 72h Antiperspirant 200ml

Dove Advanced Care Pomegranate & Lemon 72hr Antiperspirant 200ml

Dove Advanced Care Anti-Perspirant Invisible Dry White Freesia & Violet Flower 200ml

Dove Men+Care Advanced Antiperspirant Clean Comfort 200ml

Dove Men+ Care Advanced Extra Fresh 72h Antiperspirant 200ml

Dove Intensive Body Lotion 400ml

Sure Women Bright Bouquet 72h Nonstop Protection Antiperspirant Deodorant 150ml

Sure Women Invisible Aqua 72h Nonstop Protection Antiperspirant Deodorant 150ml

Sure Men Quantum Dry 72h Nonstop Protection Antiperspirant Deodorant 150ml

Sure Men Invisible Ice Fresh 72h Nonstop Protection Antiperspirant Deodorant 150ml

Domestos Citrus Bleach 750ml

Domestos Ultra White & Sparkle Bleach 750ml

Domestos  Original  Bleach 750ml

Persil Caps 26w Nonbio Rheacarton19ml Uk

Persil Caps 26w Bio Rheacarton19ml Uk

Comfort Creations Peony & Rose Fabric Conditioner 48w 1440ml

Comfort Perfume Creations Blossom Burst Fabric Conditioner 48 Washes 1440ml

Surf Liq 24w Trop Oasis Vc 648ml Uki

Surf Liq 24w Coco 648ml Uki

Surf Liq 24w Passion Bloom 648ml Uki

Surf Liq 24w Peony Rose 648ml Uki

Simple Face Wipes Bio Kts Cleans 25pc

Simple Facial Wash Kts Refreshing 150ml

Simple Moist Replenishing Rich 125ml

Vaseline Hand & Nail Hand Cream 75ml

Kleenex Balsam Xl Compact

Kleenex Allergy Single Box

Andrex Ultimate Fresh Standard Single Wipes

Andrex Fresh and Soothe Single Wipes

Andrex 16r Complete Clean

Bodyform Ultimate Ultra Night+ Sanitary Towels Wings 14x8p

Bodyform Ultimate Ultra Regular+ Sanitary Towels Wings 12x12p

Bodyform Ultimate Ultra Long Sanitary Towels Wings 12x10p

Bodyform Ultra Normal Wing Ew 12x12p

Bodyform Ultra Night Wing Ew 10x8p

Tena Lady Maxi Night Duo Pack 3 X 12 Pack

Tena Lady Extra 3x20p

Tena Lady Discreet Duo Normal 24pk

Tena Lady Extra Plus Instadry 3x16pcs

Pampers Premium Protection Nappy Pants Size 4 Essential Pack

Pampers Premium Protection Nappy Pants Size 5 Essential Pack

Pampers Premium Protection Nappy Pants Size 6 Essential Pack

Pampers Premium Protection Nappy Pants Size 7 Essential Pack

*Nominated Products (only applicable in Tesco express stores): 

Radox Feel Indulged Tropical Blends Shower Gel 450ml

Radox Feel Renewed Shower Gel 450ml

Radox Feel Nourished Tropical Blends Shower Gel 450ml

Radox Feel Restored Tropical Blends Shower Gel 450ml

Corsodyl Complete Protection Extra Fresh Toothpaste 75ml

**Hygiene Product donation units – for each promoter 

Kimberly-Clark Limited will donate 2 toilet rolls (equivalent of their smallest pack size)

Haleon PLC will donate 1 x 50ml tube of toothpaste, 1 x 75ml tube of toothpaste, 1 x 100ml tube of toothpaste or 1 toothbrush (specific products to be determined by Haleon based on stock availability at time of donating).

Unilever UK Limited will donate 1 product in any format chosen by Unilever at its discretion from any brand within its Beauty & Wellness, Personal Care and Homecare ranges.

Essity UK Limited will donate 1 consumer unit (10 pads) of either a Bodyform Ultra Towel or Bodyform Maxi Towel

Wilkinson Sword Limited will donate 1 shaving product for example a pack of razors, blades or shaving cream.

Procter & Gamble will donate one pack of Pampers nappies or wipes, with up-to 80% of the total final donations, nappies.

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