Multi-Supplier Hygiene Poverty Campaign in Tesco - In Kind Direct

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Multi-Supplier Hygiene Poverty Campaign in Tesco

We have launched our 4th hygiene poverty campaign with Tesco, Edgewell, Essity, Haleon, Kimberly Clark and Unilever.

We are immensely proud to see five of our long-standing partners and a major retailer Tesco, join forces with us, committed to reduce hygiene poverty in the UK.

Hygiene poverty remains a growing issue, with the number of people experiencing it at an all time high of 9.9 million. Read our Human Right to Hygiene report to find out more.

 

What is hygiene poverty?

Hygiene poverty is not being able to afford everyday personal hygiene products many of us take for granted. Many people experiencing hygiene poverty face the impossible choice to heat, eat or keep feel clean on a daily basis.

How will this campaign help?

The expansion of the hygiene poverty campaign to include a further manufacturer follows the success of the first three campaigns, where over 2 million personal hygiene products such as period products, shampoo and deodorant have been donated.

The additional manufacturers mean a wider range of personal care and household products will be donated, including everyday essentials like toilet paper, toothpaste, laundry and razors, which are out of reach for millions of people.

The campaign will enable us to distribute millions of personal care essentials to our charitable network, from well-known brands including Andrex, Aquafresh, Bodyform, Corsodyl, Kleenex, Persil, Sensodyne, TENA and Wilkinson Sword, providing communities with the hygiene essential they need to live clean and well.

Products included in the promotion laid out - Wilkinson's Sword Intuition, Wilkinson's Sword Xtreme 3, Sensodyne, Radox, Bodyform, Persil, Andrex, Aquafresh, Kleenex and TENA

How can you support?

From April 2024, the five manufacturers will donate one product to In Kind Direct for every two selected products purchased in-store or online in Tesco.

The promotion will be live in over 700 stores and will unlock an estimated 1.5 million products, making it easier than ever for people to make a difference during their regular weekly shop.

 

See the impact donations have had so far:

Get involved!

Visit your local Tesco superstore and buy any 2 promotional products to unlock one donation to us.

 

If you’re a company who want to support our mission to reduce hygiene poverty in the UK, get in touch: donations@inkindirect.org

 

If you’re a charitable organisation, foodbank, community centre or school and need access to these products, join our network for free here.

 

 

Terms and conditions Hygiene Poverty Campaign

Campaign term is between 15 April 2024 – 11 June 2024

Participating promoters

  • Unilever UK Limited (Lever House, 3 St James Road, Kingston Upon Thames, United Kingdom, KT1 2BA)
  • Haleon PLC (Building 5, First Floor, The Heights, Weybridge, Surrey, England, KT13 0NY)
  • Essity UK Limited (Southfields Road, Dunstable, Bedfordshire, LU6 3EJ)
  • Kimberly-Clark Limited (Walton Oaks, Dorking Road, Tadworth, Surrey, England, KT20 7NS)
  • Edgewell Personal Care Limited (Sword House, Totteridge Road, High Wycombe, Bucks, United Kingdom, HP13 6DG)

For every 2 nominated products* purchased in 1 transaction, in participating UK Tesco stores, on Tesco.com or on the Tesco app during the campaign term, 1 promoter will donate 1 hygiene product** to In Kind Direct. This will be calculated at the end of the campaign. Products donated will include the nominated products or equivalent product.

Maximum donation volume is 1.5 million product donation units across all promoters.

In Kind Direct is a registered charity in England and Wales no 1052679.

The promoters reserve the right to amend these terms and conditions.

*Nominated Products:

Andrex Classic Clean Mega Washlets

Andrex Classic Clean Toilet Tissue Standard Rolls 9-Roll

Aquafresh Complete Care Original Toothpaste 100ml

Aquafresh Kids Splash Toothpaste 75ml

Aquafresh Little Teeth 3-5 Years Toothpaste 75ml

Aquafresh Little Teeth Toothbrush

Aquafresh Milk Teeth Toothpaste 50ml

BODYFORM Ultra Normal Wing ew 12×12 pack

Comfort Blue Skies Fabric Conditioner 83 washes 2490ml

Comfort Pure Sensitive Skin Fabric Conditioner 83 washes 2490ml

Comfort Sunshiny Days Fabric Conditioner 83 washes 2490ml

Corsodyl Active Gum Repair Whitening Toothpaste 75ml

Corsodyl Daily Ultra Clean Toothpaste 100ml

Domestos Bleach Citrus

Domestos Bleach Original

Domestos Bleach White

Dove Advanced Care Go Fresh Pomegranate & Lemon Antiperspirant 150ml

Dove Advanced Care Original Antiperspirant 150ml

Dove Invisible Dry White Freesia Antiperspirant 150ml

Dove Men + Care Clean Comfort Face & Body Wash 400ml

Dove Men + Care Clean Extra Fresh Face & Body Wash 400ml

Dove Men+Care Clean Comfort Antiperspirant 150ml

Kleenex Take a Moment Collection Cube

Persil Capsules Non Bio 26 washes

Persil Capsules Bio 26 washes

Persil Non Bio Laundry Washing Liquid Detergent 35 Washes

Persil Bio Laundry Washing Liquid Detergent 35 Washes

Radox Feel Awake Mood Boosting 2-in-1 Shower Gel 225ml

Radox Feel Awake Mood Boosting 2-in-1 Shower Gel 450ml

Radox Feel Moisturised Mood Boosting Shower Gel 225ml

RADOX Feel Moisturised Shower Gel 450ml

Radox Feel Ready Mood Boosting Shower Gel 225ml

RADOX Feel Refreshed Shower Gel 450ml

Radox Feel Uplifted Mood Boosting Shower Gel 225ml

RADOX Feel Uplifted Shower Gel 450ml

Sensodyne Clinical White Enamel Strengthening Toothpaste 75ml

Sensodyne Daily Care Soft Toothbrush

Sensodyne Extra Fresh Toothpaste 75ml

Sensodyne Gentle Whitening Toothpaste 75ml

Sensodyne Pronamel Intensive Repair Whitening Toothpaste 75ml

Sensodyne Pronamel Multi Action Toothpaste 100ml

Sensodyne Rapid Relief Original Toothpaste 75ml

Simple Cleansing Biodegradable 25 Wipes

Simple Kind to Skin Refreshing Face Wash 150ml

Simple King to Skin Replenishing Rich Moisturiser 125ml

SIMPLE Nourishing Shower Gel 225ml

SIMPLE Refreshing Shower Gel 225ml

Sure Essential Bright Bouquet Antiperspirant 200ml

Sure Essential Invisible Pure Antiperspirant 200ml

Sure Men Essential Active Dry Antiperspirant 200ml

Sure Men Essential Invisible Ice Fresh Antiperspirant 200ml

Sure Nonstop FM Invisible Ice Antiperspirant 250ml

Sure Nonstop FM Sport Cool Antiperspirant 250ml

Sure Nonstop FM Thermo Fresh Antiperspirant 250ml

Sure Nonstop FW Bright Bouquet Antiperspirant 250ml

Sure Nonstop FW Melon & Aloe Antiperspirant 250ml

Sure Nonstop FW Uplifting & Fresh Antiperspirant 250ml

TENA Lady Discreet Normal 3×24 pack

TENA Lady Extra 3×20 pack

TENA Lady Extra Plus 3×16 pack

TENA Lady Maxi Night 3×12 pack

TENA Lady Maxi Night 3×6 pack

TRESemme Colour Revitalise Conditioner 300ml

TRESemme Colour Revitalise Shampoo 300ml

TRESemme Keratin Smooth Conditioner 300ml

TRESemme Keratin Smooth Shampoo 300ml

TRESemme Rich Moisture Conditioner 300ml

TRESemme Rich Moisture Shampoo 300ml

Wilkinson Sword Hydro 3 Skin Protection Men’s Razor

Wilkinson Sword Hydro 5 Skin Protection Regular Razor

Wilkinson Sword Intuition Complete Bikini Trimmer and Razor in one

Wilkinson Sword Intuition 2 in 1 Ultra Moisture Razor

Wilkinson Sword Xtreme 3 Comfort Women’s Disposable Razor x4

Wilkinson Sword Xtreme 3 Sensitive Comfort Men Disposable Razor x4

**Hygiene Product donation units – for each promoter

  • Kimberly-Clark Limited will donate 2 toilet rolls (equivalent of their smallest pack size)
  • Haleon PLC will donate 1 x 50ml tube of toothpaste, 1 x 75ml tube of toothpaste, 1 x 100ml tube of toothpaste or 1 toothbrush product
  • Unilever UK Limited will donate 1 product in any format chosen by Unilever at its discretion from any brand within its Beauty & Wellness, Personal Care and Homecare ranges.
  • Essity UK Limited will donate 1 consumer unit (10 pads) of either a Bodyform Ultra Towel or Bodyform Maxi Towel
  • Edgewell Personal Care Limited will donate 1 shaving product for example a pack of razors, blades or shaving cream.