Multi-Supplier Hygiene Poverty Campaign in Tesco - In Kind Direct




Multi-Supplier Hygiene Poverty Campaign in Tesco

We are excited to announce the launch of our 3rd hygiene poverty campaign with Unilever and Tesco – the campaign is now bigger then ever as we have been joined by three more manufacturers: Kimberly Clark, Essity, and Haleon.

We are immensely proud to see four of our long-standing partners and a major retailer Tesco, join forces with us, committed to reducing hygiene poverty in the UK.

Hygiene poverty remains a growing issue in the UK, with the number of people experiencing it at 9 million. Read our full Human Right to Hygiene report to learn more, and hear what we are doing about it.


Image of an end shelf at tesco supermarkets, carrying hygiene products and In Kind Direct branded imagery.

What is hygiene poverty?

Hygiene poverty is not being able to afford everyday personal hygiene products many of us take for granted. Many people experiencing hygiene poverty face the impossible choice to heat, eat or keep feel clean on a daily basis.

How will this Campaign help?

The expansion of the hygiene poverty campaign to include more manufacturers follows the success of the first two campaigns, where over 1 million personal hygiene products such as shower gel, shampoo and deodorant have been donated across the last 12 months.

The additional manufacturers mean a wider range of personal care and household products will be donated, including everyday essentials like toilet paper, toothpaste, and period products, which are out of reach for many households in the UK.

The aim of these campaigns is to distribute millions of personal care items from well-known brands including Radox, Sure, Persil, Andrex, Bodyform and Sensodyne, using the scale of the largest supermarket, Tesco, and our network of charitable organisations.

A logo banner that includes a range of logos. These are Sure, Bodyform, Radox, Tresemme, Corsodyl, Comfort, Sensodyne, Aquafresh, Persil, Andrex, Simple.

How can you support?

From 23rd August to 3rd October, the four manufacturers will donate one product to In Kind Direct for every two selected products purchased in-store or online in Tesco. The promotion will be live in 700 stores across the UK and is aiming to drive donations of up to 1.4 million products, making it easier than ever for shoppers to make a difference during their regular weekly shop.

We’ll then distribute the donated products to our network of charitable organisations across the UK, supporting 365,000 people every week.

Get involved!

Visit your local Tesco superstore and buy any 2 promotional products to unlock one donation to us.


If you’re a company who want to support our mission to help reduce hygiene poverty in the UK, get in touch:


If you’re a charitable organisation, foodbank, community centre or school and need access to these products, join our network for free here.



Terms and conditions Hygiene Poverty Campaign

The campaign term is 23rd of August 2023 to the 3rd of October 2023. 

Participating organisations (‘the promoters’ or each ‘a promoter’):

  • Unilever UK Limited (Unilever House, Springfield Drive, Leatherhead, Surrey, KT22 7GR)
  • Haleon PLC (Building 5, First Floor, The Heights, Weybridge, Surrey, England, KT13 0NY)
  • Essity UK Limited (Southfields Road, Dunstable, Bedfordshire, LU6 3EJ)
  • Kimberly-Clark Limited (Walton Oaks, Dorking Road, Tadworth, Surrey, England, KT20 7NS)

For every two (2) nominated products* purchased in one transaction in participating Tesco stores in the UK during the campaign term, one promoter will donate one (1) Hygiene product** to In Kind Direct. This will be calculated at the end of the Campaign. Products donated will include the nominated products or equivalent product.

Maximum donation volume is 1. 4 million product donation units across all suppliers. 

In Kind Direct is a registered charity in England and Wales no 1052679. 

The promoters reserve the right to amend these Terms and Conditions.

*Nominated Products:

  • Bodyform Cour-V Ultra Normal Sanitary Towels 14 pack
  • Bodyform Cour-V Goodnight Ultra Large+ With Wings Sanitary Towels 8 pack
  • Bodyform Cour-V Ultra+ With Wings Normal Sanitary Towels 12 pack
  • Bodyform Cour-V Ultra Long+ With Wings Sanitary Towels 10 pack
  • Bodyform Cour-V Ultra Long Sanitary Towels 12 pack
  • Aquafresh Little Teeth Toothbrush
  • Aquafresh Milk Teeth Toothpaste 50ml
  • Aquafresh Little Teeth Toothpaste 75ml
  • Aquafresh Kids Splash Toothpaste 75ml
  • Sensodyne Rapid Relief Toothpaste 75ml
  • Corsodyl active gum repair fresh mint toothpaste 75ml
  • Corsodyl active gum repair whitening toothpaste 75ml
  • Corsodyl active gum health soft mint mouthwash 500ml
  • Aquafresh complete care original TOOTHPASTE 100ML
  • Aquafresh Complete Care Whitening Toothpaste 100ml
  • Sensodyne Extra Fresh Toothpaste 75ml
  • Sensodyne Gentle Whitening Toothpaste 75ml
  • SURE For Women Anti-Perspirant BRIGHT BOUQUET 250ML Advanced
  • SURE For Women Anti-Perspirant 250ML FRS&WTRLY TN Y2 Advanced IE+UK
  • SURE For Women Anti-Perspirant COTTON DRY 250ML Advanced
  • SURE For Women Anti-Perspirant UPLIFT & FRESH 250ML Advanced
  • SURE For Men Anti-Perspirant P250ML Inv Ice Advanced TN Y2 IE+UK
  • SURE For Men Anti-Perspirant 250ML Sensitive TTN Y2 Advanced IE+UK
  • Radox SG Feel Awake 225ml
  • Radox SG Feel Active 225ml
  • Radox SG Feel Uplifted 225ml
  • Radox Mineral Therapy Feel Awake Shower Gel & Shampoo 450 ml
  • Radox Mineral Therapy Feel Uplifted Shower Gel Refill 500 ml
  • TRESemmé Rich Moisture Shampoo 680ml
  • TRESemmé Rich Moisture Conditioner 680ml
  • TRESemmé Keratin Smooth Shampoo 680ml
  • TRESemmé Keratin Smooth Conditioner 680ml
  • TRESemmé Beauty-full Strength Shampoo 680ml
  • TRESemmé Beauty-ful Strength Conditioner 680ml
  • Simple Cleansing Biodegradable Wipes 25s
  • Simple Cleansing Biodegradable Wipes 50s Banded Pack (2x25s)
  • Simple KTS Moisturising Face Wash 150ml
  • Simple KTS Hydrating Light Moisturiser 125ml
  • Persil Non Bio Liquid 53W 1.43L
  • Persil Bio Liquid 53W 1.43L
  • Comfort Fabric Conditioner Sunshiny Days 83 Washes 2490ml
  • Comfort Fabric Conditioner Blue Skies 83 Washes 2490ml
  • Comfort Fabric Conditioner Pure for Sensitive Skin 83 Washes 2490ml
  • Radox Feel Revived Mandarin & Apr S/G 225ml
  • TRESemmé Rich Luxurious Moisture Shampoo 900ml
  • TRESemmé Rich Luxuries Moisture Conditioner900ml
  • TRESemmé 2 In 1 S/Poo & Conditioner 900ml
  • Persil 50w Caps Non-Bio
  • Persil 50W Caps Bio
  • Comfort Creations Fabric Conditioner Honeysuckle & Sandalwood 48 Washes 1440ml
  • Comfort Creations Fabric Conditioner Strawberry and Lily 48 Washes 1440ml
  • Comfort Creations Fabric Conditioner Cherry Blossom & Sweet Pea 48 Washes 1440ml
  • Andrex Classic Clean Toilet Tissue, 6 Toilet Rolls
  • Andrex 56 Classic Clean Flushable Washlets

**Hygiene Product donation units – for each promoter

  • Kimberly Clark will donate 2 toilet rolls (equivalent of their smallest pack size)
  • Haleon will donate 1 x 75ml tube of toothpaste or 1 x 100ml tube of toothpaste or one toothbrush product.
  • Unilever UK will donate 1 product in any format chosen by Unilever at its discretion from any brand within its Health & Beauty, Personal Care and Homecare ranges.
  • Essity will donate a consumer unit of either a Bodyform Ultra Towel consumer unit or a Bodyform Maxi Towel consumer unit.

Read the Grocer article about the campaign

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