Powered By Kind
This year we are celebrating our 25th anniversary by launching our Powered By Kind campaign.
Powered By Kind will bring to life the stories of the people and communities that have been positively impacted by products we distribute: through our corporate partner donations and our amazing network of charitable organisations across the UK. In order to support more people, we’re appealing for more product donations and more charitable organisations to join our network.
We recognise a product alone can’t be the solution to poverty or hardship, but getting the right product at the right time can give someone the power to get back on their feet, or even prevent them before they fall.
As the UK faces a cost of living crisis with an estimated 2.5 million households struggling to pay their bills, people need more support than ever.
But together, we can make a difference.
We’re appealing to like-minded retailers, manufacturers and brands who want to donate products to help us support more people, through our network over 4,000 charitable organisations across the UK.
Charitable organisations needing access to products can join our network for free.
Working together we can enable more people to thrive and give the gift of confidence, self-esteem and brighter futures – Powered By Kind.
Watch our campaign video to see how you can Power Kind
We are so proud to have Jawahir Roble - JJ as our In Kind Direct ambassador!
“I have become an ambassador for In Kind Direct because I know what it’s like to face adversity and be in difficult situations: having fled the civil war in Somalia to moving to the UK without speaking any English and becoming the UK’s first female Muslim referee! Product donation is a simple solution that holds the power to unlock so much potential, whether it be through a toothbrush, a deodorant, or even a football. I’m proud to join In Kind Direct on their journey to encourage more product donations from retailers and manufacturers, and get more charitable organisations to sign up so collectively we can support even more people” Watch out for more to come with JJ!
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Latest Posts
View all Power Kind in your community
The crippling effect of the cost-of-living crisis is impacting charitable organisations across the UK. More and more organisations are experiencing a reduction in income compared to the start of the year.
Read more The LEGO Group treat London kids to their “best day ever!”
The LEGO Group arranged for two organisations from our charitable network, H.O.P.E. at Morningside and Stow Residents, to bring 80 children, parents and carers to a private event at their flagship store in Leicester Square, London for an afternoon of play, fun and imagination!
Read more