Powered By Kind - In Kind Direct




Powered By Kind

This year we are celebrating our 25th anniversary by launching our Powered By Kind campaign. 

Powered By Kind will bring to life the stories of the people and communities that have been positively impacted by products we distribute: through our corporate partner donations and our amazing network of charitable organisations across the UK. In order to support more people, we’re appealing for more product donations and more charitable organisations to join our network. 

We recognise a product alone can’t be the solution to poverty or hardship, but getting the right product at the right time can give someone the power to get back on their feet, or even prevent them before they fall.  

As the UK faces a cost of living crisis with an estimated 2.5 million households struggling to pay their bills, people need more support than ever 

But together, we can make a difference.  

We’re appealing to like-minded retailers, manufacturers and brands who want to donate products to help us support more people, through our network over 4,000 charitable organisations across the UK. 

Charitable organisations needing access to products can join our network for free. 

Working together we can enable more people to thrive and give the gift of confidence, self-esteem and brighter futures – Powered By Kind. 

Watch our campaign video to see how you can Power Kind

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If you have product to donate, we’d love to hear from you.


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