Powered By Kind
This year we are celebrating our 25th anniversary by launching our Powered By Kind campaign.
Powered By Kind will bring to life the stories of the people and communities that have been positively impacted by products we distribute: through our corporate partner donations and our amazing network of charitable organisations across the UK. In order to support more people, we’re appealing for more product donations and more charitable organisations to join our network.
We recognise a product alone can’t be the solution to poverty or hardship, but getting the right product at the right time can give someone the power to get back on their feet, or even prevent them before they fall.
As the UK faces a cost of living crisis with an estimated 2.5 million households struggling to pay their bills, people need more support than ever.
But together, we can make a difference.
We’re appealing to like-minded retailers, manufacturers and brands who want to donate products to help us support more people, through our network over 4,000 charitable organisations across the UK.
Charitable organisations needing access to products can join our network for free.
Working together we can enable more people to thrive and give the gift of confidence, self-esteem and brighter futures – Powered By Kind.
Watch our campaign video to see how you can Power Kind
We are so proud to have Jawahir Roble - JJ as our In Kind Direct ambassador!
“I have become an ambassador for In Kind Direct because I know what it’s like to face adversity and be in difficult situations: having fled the civil war in Somalia to moving to the UK without speaking any English and becoming the UK’s first female Muslim referee! Product donation is a simple solution that holds the power to unlock so much potential, whether it be through a toothbrush, a deodorant, or even a football. I’m proud to join In Kind Direct on their journey to encourage more product donations from retailers and manufacturers, and get more charitable organisations to sign up so collectively we can support even more people” Watch out for more to come with JJ!
Donate today
If you have product to donate, we’d love to hear from you.
Provide a few details in this form and a member of the team will be in touch.
Donate Products
Donate products"*" indicates required fields
Latest Posts
View allYou may remember back in September we ran a buy 2 donate 1 promotion in partnership with Unilever in 750 Tesco stores across the UK. The support was overwhelming, and we received a whopping 400,000 personal care products donated from the promotion.
Read moreWe’re working with Amazon, digital education charity, the Learning Foundation and education charity Teach First on a new scheme, Tech4Schools, to provide low-income schools serving disadvantaged communities with new devices, digital skills training and tech support.
Read moreWe’re working with a host of strategic charity and corporate partners to help organisations in our network tackle digital poverty and increase digital access in their communities. In the last impact survey with our charitable network, over a fifth reported that technology, laptops, tablets and accessories were one of the most needed categories of product.
Read more