#ShareASquare Campaign - In Kind Direct




#ShareASquare Campaign

Andrex®, the UK’s leading toilet tissue manufacturer, donated 1 million toilet rolls to In Kind Direct in April 2020

Andrex® worked in partnership with In Kind Direct to identify and distribute its product donation across thousands of UK charity partners, such as Age UK and food banks, supporting the most vulnerable within communities up and down the country.

#ShareASquare was designed to celebrate and support acts of generosity. Andrex® asked consumers to share their acts of kindness on social media such as: safely sharing products when you have more than enough, calling an elderly neighbour for a daily chat or demonstrating support for key workers, using the campaign hashtag. In return, Andrex® donated £1, up to £100,000, for each use of the hashtag between April 6 through June 1 2020.



Home Start Kettering

Home Start Kettering is a family welfare charity based in the East Midlands. They help families with young children cope with everything that life throws at them.

Thank you so much to everyone at In Kind Direct and to Andrex who have donated and made this time of anxiety just that little bit easier!


South Central Community Transport

South Central Community Transport is a Liverpool based charity that provide transport for the local community as well as contributing to social welfare.

We cannot thank In Kind Direct enough for the support through the excellent selection of products you have allowed us to request. Thank you to you, the team and to Andrex for helping to support all those city-wide who are vulnerable, isolating and at risk. You are all truly amazing.

General Manager

Rosanne Gray, CEO of In Kind Direct

Kimberly Clark’s incredibly generous donation will make a huge difference to In Kind Direct’s thousands of charity partners. Organisations which work with vulnerable communities have never been busier and we are seeing unprecedented demand for our services.”

Ori Ben Shai, MD and VP Kimberly-Clark in the UK and Ireland

“In these challenging times for families across the country, we believe it important to hero the acts of kindness that are already taking place as people come together and demonstrate a true sense of community.”

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