Giving children the #SummerOfPlay they deserve
This summer we’re launching our #commUNITY campaign, which is all about uniting companies and communities to get back to the things they love. In our recent charitable network survey, 77% of respondents reported seeing a decline in the mental health and wellbeing of children and adults they support and ¾ reported increased demand for their services**.
At the same time, Oxford Brooks University research*** highlighted that lockdown restrictions have had a detrimental impact on children in particular, as reduced outside activities and more sedentary behaviour has the potential to damage their long-term development. Creative and developmental play is key to children’s learning.
In response, we have partnered with Save the Children to give children across the UK the #SummerOfPlay they deserve. Our role is to widely distribute a range of donated products to enable more organisations who care for children to run summer holiday activities like holiday clubs and camps for kids.
A large number of our corporate partners such as Flying Tiger Copenhagen, PZ Cussons, TCC Global, Micro-Scooters, Amazon, Mitre Sports and Hasbro have donated a brilliant range of products including arts and crafts, toys, games, stationery, outdoor play and sports equipment to help children get mentally and physically active for this summer of play, setting them up for a productive year of learning ahead.
We have also received donations from Merlin, Junior Adventures and Big Game Hunters to support more children in getting active this summer, gifting prizes from theme park tickets to outdoor wooden teepees! If you’re a charity or charitable organisation and want to be the first to hear about these competitions, like our Facebook page today.
If you know anyone struggling with their mental health post pandemic we have some helpful resources from Anxiety UK and The Children’s Society.
of children say the way they play has changed*
of children said they are playing outside less than before*
*Beano Brain research commissioned by Save the Children
**In Kind Direct Q2 Impact Survey: 748 respondents
***Oxford Brookes University – https://babylab.brookes.ac.uk/research/social-distancing-and-development
For any media enquiries, please contact: Aduro Communications - firstname.lastname@example.org
Latest PostsView all
Bee Wirral CIC is one of our invaluable network partners who recently hosted a visit for In Kind Direct and Unilever. They offer a variety of services, such as classes for parent and baby groups, and wood workshop sessions that support the mental health and wellbeing of local men. Products they access from us are crucial for the running of Bee Wirral CIC, enabling them to support more people with essential products and keep their facilities clean.Read more
We are in close contact with the Disaster Emergency Committee (DEC) to offer support, and right now financial donations to aid agencies are the most important way we can all respond and support efforts on the ground in Turkey and Syria.Read more
We believe everyone deserves access to life’s essentials. In 2022, the cost-of-living crisis forced people to make the impossible choice to heat, eat, or keep clean. With resources stretched to the limit, this year, our work was more needed than ever.Read more