Tesco and Unilever in store promotion – Buy 2 donate 1


The September launch
You may remember back in September we ran a “buy 2 donate 1” promotion in partnership with Unilever in 750 Tesco stores across the UK. The support from Tesco shoppers was overwhelming, and over 400,000 personal care products were donated to us as a result of the promotion. We have heard so many uplifting stories from our charitable network partners who subsequently benefitted from the donation, and were able to support their community over a challenging Christmas period.

“We have been giving out the anti-perspirant and shampoo bars to parents in need. One lady said to me that she can’t afford to buy any and it’s something she’s noticed she needs. She was really pleased when we gave her the essential items she required. No woman should ever be in a position where she can’t feel clean, and these products made a difference to her.”
Baby Bank, Leeds

‘’It is a real battle just keeping healthy food on people’s tables these days, particularly for those living in poverty. Thanks to In Kind Direct, Tesco and Unilever, we are helping to maintain people’s dignity by adding items like deodorant to people’s food/household packs. We also have wellbeing workshops where we distribute the Simple wipes.
Thank you In Kind Direct, Tesco and Unilever’’.
Beyond Limits, Durham

‘’Many of our young people only have the clothes they stand in when they come to us, In Kind Direct enables us to give them a starter pack of hygiene products and cleaning materials, they all received a Christmas gift and enjoyed some of the games also accessed from In Kind Direct.
We are able to reach a wider range of young people by accessing products through In Kind Direct, and to see the face of someone who may have been sleeping rough receive goods to clean themselves, and their clothes is priceless, something so little can really raise someone’s spirits a lot.’’
YMCA, Sunderland

The next promotion
Following our last two instore promotions, we have received over 1 million Unilever product donations so far. Keep an eye out for our next instore promotion in over 1000 Tesco stores in Autumn 2023.
Check out your local Tesco superstore to see the promotion and show your support!

The products we have available
Thanks to the promotion, we had lots of incredible products available for our network. Why not see what hygiene products we currently have, by clicking the button below?
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