What is SEO and why does it matter
Hello! My name is Harriet, and I’m the Ecommerce Manager at In Kind Direct. I’ve worked in ecommerce for a while now, and I know how daunting and time consuming it can be to update your site. Because of this, I thought I would outline a few key ways you can make real impact to your SEO easily and quickly.
SEO literally stands for Search Engine Optimism. Simply put – it’s what gets your site seen by the maximum number of potential users. Increasing your traffic and getting your charity’s name out there!
It’s really important to have good SEO, so you can increase your traffic. However, a lot of the advice out there requires coding changes, which isn’t always feasible. Below, I’ve outlined 5 quick wins that you can implement on your site today, to help with your SEO.
Image sizes are key
- Image sizes are key. Ideally you want all web images to be less than 50kb. Alongside this, you will want to title the images you’re using, and to implement alt text if you can. For these, you will want the title and the alt text to reflect what the image shows.
- Do you have a search function on your site? Do you have commonly asked questions from your service users? These are really useful resources you have when it comes to keywords. These are the phrases your site users will be typing into google, which makes them the ultimate key word. Use these phrases to inform your website content, or ads if you use them.
SEO is essentially about people
- How easily can your site users navigate your site? It’s worth thinking about the internal links within your site. If you’re directing your site users to a blog post, or a piece of content – is there an easy way for them to navigate back?
- When choosing domains – try to stick to below 15 characters. Try to use a formulaic structure for your url, so it’s easy to remember, and also so Google can scrawl your site easily. Simply put, your domain is the name of your site. The url, is the domain address.
- Start a blog. Blogs are a great way to get more text onto your site, which means more opportunities to use your keywords. It’s important to remember however, that your blog content needs to be relevant to your charity, and to your site users otherwise google will penalise you.
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