The LEGO Group treat London kids to their “best day ever!” - In Kind Direct



#commUNITY News

The LEGO Group treat London kids to their “best day ever!”

Boy playing with Lego castle

The first to experience the new LEGO store, now the biggest in the world, the day before its official re-opening, were 80 children, parents and carers, supported by two organisations from our network – H.O.P.E. at Morningside and Stow Residents.

H.O.P.E. at Morningside and Stow Residents were selected from 57 expressions of interest we received from London-based organisations in our charitable network who directly support children and young people.

On top of an incredible afternoon of play and activities, the LEGO Group arranged transport for the day, provided refreshments and gave gift vouchers so that every child who attended could choose a gift of their choice.

Our thanks to Sarah , Filipe, Katrin and all the team at LEGO in their support to deliver this wonderful event, and for all the passion they put into our partnership.

“This is the best trip I’ve ever been on”. Child

“Never seen K smile so much and get so animated. She loved every minute” Staff/volunteer

“Thank you so so much for yesterday. The boys had the time of their lives as did I! Lego truly spoilt them and thank you for giving us the opportunity to come along 🥰 xxx” Parent

In Kind Direct and The LEGO Group have partnered since 2018 and work together to distribute a variety of LEGO sets and toys to charitable organisations and communities that need them. To date, the partnership has supported over 2,000 UK charitable organisations. 2022 has been the strongest year of collaboration, leading to joint plans across multiple campaigns including Powered by Kind, the LEGO Group’s 90th anniversary and #BuildAWorldOfPlay campaign. As our partnership continues to grow, we look forward to generating more amazing impact together.