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We are excited to announce the launch of our 5th hygiene poverty campaign with Tesco, Unilever, Kimberly-Clark, Essity, Haleon, Edgewell and P&G.

From April 1 2026, businesses can donate goods VAT‑free. In Kind Direct provides the simplest, fully compliant route for product donation, offering audit trails, reporting and distribution to 9,000+ UK charities. We’ve led this VAT reform change with government to make product giving easier for the wider sector. Our model enables us to support a large network get the products they need, when they need them.

Trinity House is a thriving, welcoming Community Centre in south Manchester. In common with many areas of economic deprivation the children, young people, families and carers who come to the centre are coping with poor housing, anti-social behaviour and low achievement at school. Trinity House run a vibrant community nursery, youth groups and community services – including digital support and groups and activities for older people.

Thanks to funding from Oxfordshire County Council, we’ve been able to rapidly distribute over £138,000 worth of products – including toiletries, period products, nappies, cleaning supplies and toilet roll to households through 155 charitable organisations free of charge. Not only alleviating financial pressures, but improving wellbeing, self-esteem and confidence.

In Kind Direct urges Government to go further after Autumn Budget. We welcome the scrapping of the two-child benefit cap and VAT relief on donated products, but frozen tax thresholds and rising costs mean hygiene poverty persists. No child should go to school without toothpaste. We’re calling for a Child Poverty Strategy that includes hygiene essentials.

Trustee Report and Financial Statements for the year ended 31 December 2023.

Since partnering with Common Coffee in 2024, we’ve made a meaningful impact, having so far distributed more than 1,200 cups of coffee to communities across the UK.

We’re proud to partner with Warm Welcome Spaces this winter, united by our shared mission that everyone should feel warmth, belonging, and connection, so that nobody feels alone.

In Kind Direct and The Hygiene Bank are joining forces to end hygiene poverty.
A future without hygiene poverty is possible.