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Powered By Kind

This year we are celebrating our 25th anniversary by launching our Powered By Kind campaign. 

Join our #commUNITY

#commUNITY is our urgent lockdown response to address the immediate needs of our network of thousands of charitable organisations, and to ensure a continuous supply of essential products.

Forward Facing

Forward Facing  is a charity based in Sussex supporting families with children who are living with long-term or life-limiting conditions, or have suffered bereavement or hardship.

Keeping children warm with Primark

In Kind Direct announces that in collaboration with Primark, over 20,000 children’s coats will be distributed via its network to local charities around the country reaching some of the most underprivileged children across the UK.

Working with carex

Since the beginning of 2020, Carex and PZ Cussons have donated over 750,000 hand wash products to In Kind Direct – which is enough to wash the hands of 37 million people! Together, we are working to fight hygiene poverty in the UK and enable communities to thrive.

Refer a friend

Do you know of other charities, community centres, schools or foodbanks in your area who would benefit from being in our network?

Christmas with kindness

Across the country, households and local communities alike were all facing a very different Christmas during the COVID-19 pandemic.

Celebrating our partnership with P&G

Since 2001, In Kind Direct has worked in partnership with P&G – one of the world’s largest consumer goods companies who are home to iconic, trusted brands such as Fairy, Pampers and Gillette, that make life a little bit easier in small but meaningful ways.

Alleviating hygiene poverty together

We carried out a survey with YouGov last month to understand more about social issues in GB. It revealed that 16% of 18-24 years olds have been left no choice but to forego hygiene products due to budget restraints and 50% reported dental care products (toothbrushes and toothpaste) are most important to their self-esteem and confidence*.