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A women volunteer handing a bag full of donations over a counter to a man who is wearing a hat and a face mask.
Our commitment to sustainability

ESG stands for Environment, Social and Governance. It essentially extends the traditional sustainability issues of just environmental impact, to also include good governance practices and social factors. Here at In Kind Direct, we believe that improving lives shouldn’t cost the earth.

Poster that has a image of a light black brother holding his younger brother. next to this is a orange background with the message help us reduce hygiene poverty. there is a circle with a promo of buy 2 and we'll donate 1 to IKD. on this background there are a range of not a choice related products such as Persil, Corsodyl, Andrex and more. underneath this is a banner with logos of Andrex, Aquafresh, Bodyform, Comfort, Corsodyl, Persil, Radox, Sensodyne, Simple, Sure, Tresemme.
Multi-Supplier Hygiene Poverty Campaign in Tesco

We are excited to announce the launch of our 3rd hygiene poverty campaign with Unilever and Tesco – the campaign is now bigger then ever as we have been joined by three more manufacturers: Kimberly Clark, Essity, and Haleon.

Two girls sat smiling in a school. one is wearing blue framed glasses and the other is slightly younger and is wearing a pink and white top.
Summer of Play Campaign Assets

Download these campaign assets to help us encourage other charitable organisations to join our network. Registered charities, schools, nurseries, youth groups, baby banks, community centres, CICs, food projects are eligible to join and access a wide range of summer and back to school products.

picture of women at a event holding there hands out like they are presenting something. a 500 helium balloon is behind them.
Early Essentials

Early Essentials is a Manchester based charity that helps vulnerable pregnant women, mothers and their babies by providing essential items. Their Moses basket starter packs, filled with essential products for both Mums and babies, are saving lives within their community.

Two girls sat smiling in a school. one is wearing blue framed glasses and the other is slightly younger and is wearing a pink and white top.
Supporting families to have a Summer of Play

The summer holidays should be a time for children to look forward to, to have fun, freedom and time with friends. We believe every child should have the opportunity to play during the summer months and go back to school or start nursery equipped ready to learn, and that no one feels alone when trying to walk the ‘tightrope’.

Row of different coloured bottles of personal hygiene products, on a blue background.
Hygiene Poverty Briefing – Spring 2023

Using national polling data from our Not a Choice campaign, and insights from our charitable network, our spring briefing provides an overview on hygiene poverty in the UK in early 2023.  

Poverty Proofing© and hygiene poverty

We are pleased to host a guest blog from Chloe Maclellan, Poverty Proofing Coordinator at Children North East. Chloe shares what students in Poverty Proofing©  audits have said about hygiene poverty and gives some suggestions for how schools and other organisations working with young people can combat hygiene poverty.

Be More Digital

Charitable organisations face all sorts of challenges on a daily basis. Gaining additional resources can therefore make a huge difference and that’s why we’ve been working with Charity Digital, who share our passion for maximising the good that business can do in supporting communities.