Changing lives through product donation: Disney Store makes donor of the month

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Changing lives through product donation

Donor of the month - Disney Store UK


In Kind Direct and Disney Store share a unique history. Leading the way, The Disney Store was one of the first ever product donors to In Kind Direct when it first launched in February 1997. It has been a committed and generous donor and funder ever since. Since 1997, Disney Store has donated over £6.5 million pounds worth of goods to In Kind Direct, benefiting thousands of charities and tens of thousands of people. This year alone, 293 voluntary and community organisations have benefited from Disney Store UK’s donations to In Kind Direct so far. 


What we love about working with In Kind Direct is that not only does it solve a business problem in clearing excess stock but that stock then goes to some of the smallest charities across the UK that we wouldn’t normally get to work with. We receive fantastic feedback and reporting from In Kind Direct which really helps to show the rest of the business that we are meeting our corporate goals.
Amy Pearson Marketing Director, Disney Store Europe

The establishment of long-term partnerships between business and the social sector, like this, not only delivers such vital, emotional support to beneficiaries, but displays the very best, mutual benefit to the organisations involved. Disney’s staunch support of In Kind Direct is a clear and ongoing demonstration of its values and social commitment, backed up with meaningful action; and making a positive impact in the lives of so many disadvantaged children.

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