Giving back to the NHS

Giving back to the NHS

We are proud to be working with seven major brands and Blue Light Card to deliver “pick me up pallets” to NHS frontline staff across the country. Launching on International Nurses Day, Tuesday 12th May, the pallets will start going out to the 25 NHS Trusts involved in the project. With a mix of personal care items and treats, they are designed to support and put a smile on the faces of those working hard to save lives.

This initiative is generously supported with donations from some of our #IKDPioneers, including hand sanitiser and toiletries from L’Oréal, Carex antibacterial handwash from PZ Cussons, chocolate from Lindt UK and Bodyform intimate care products from Essity.

We help a network of thousands of charitable organisations deliver their vital services. This includes NHS Foundation Trusts, “friends of” hospital charities and charitable support and care providers. Charitable organisations can register for free to access essential supplies and huge savings.

Rosanne Gray, our CEO explains: 

We are indebted to the wonderful people working in our NHS during the COVID-19 pandemic and are thankful to be able to provide practical support and care during such challenging times. We also thank our longstanding corporate partners who have donated extra supplies to this initiative, directly helping those on the frontline.  

We’re working with a network of generous companies and tireless charities to support millions of vulnerable people. We help them to access essentials like toiletries, cleaning products and baby care supplies to help everyone keep clean, safe and well. The frontline services being provided by local charities are critical in reducing the burden on NHS staff and volunteers, by supporting people to self-isolate safely.   

Our partnership with Blue Light Card allows us to utilise our logistics infrastructure to support NHS workers alongside thousands of charities, to ensure those in crisis keep receiving the care and support they need. We hope more businesses will be inspired to help wherever they can."



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For more information about In Kind Direct, contact Charlotte at or 0300 30 20 250.
For enquiries about this project, contact


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