Hygiene poverty makes the news

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Hygiene poverty makes the news

1st August 2017

On 27 July In Kind Direct released its latest impact report revealing a sharp increase in demand for daily essentials from its charity network. In Kind Direct has distributed products donated by over 1,000 companies to more than 8,500 charities. 75% of charities responding to its annual survey said that In Kind Direct helped alleviate poor personal hygiene while 70% said that In Kind Direct helped their organisation to keep going.

This is what some national and international publications had to say about the report:

Poverty 'driving people to choose between eating or keeping clean'
The Guardian, 27 July 2017

“When people are referred to food banks with no money for food, they’re often struggling to afford other basic essentials too.” Read more

The article made it to the top 4 of most read articles on 27 July

'Hygiene poverty' as families forced to choose between food and keeping clean’
The Evening Standard, 27 July 2017

“Not having to worry about buying sanitary towels, shaving gel and products, which I wouldn't be able to afford, is a big help. I feel better about myself and it helps my mental wellbeing.” Read more

‘Hygiene Poverty: The ‘Hidden’ And Growing Problem That’s Crushing People’s Self-Esteem’

“So-called ‘hygiene poverty’, where people can’t afford basic personal toiletries, is causing perilously low self-esteem and risks an epidemic of mental health issues, In Kind Direct said.” Read more

'Hygiene poverty' forces poor families to choose between eating and keeping clean, warns report
The Independent, 27 July 2017

“More and more people going without personal hygiene items such as toothpaste, nappies and tampons in order to afford food, major charity survey reveals”

One people commenting said “I remember having to decide between purchasing loo roll or milk and bread. This was just one example of the choices I had to make, and it wasn't that long ago.”

Read more

"37% go without essential toiletries"
BBC Breakfast, 27 July 2017


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