Media response to our #RightToBeClean campaign

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In Kind Direct in the News

Can your company help us tackle family hygiene poverty?


We have been overwhelmed by the support we have had for our #RightToBeClean campaign this week so thank you to everyone who took the time to contact us.

Our campaign caught the attention of every media outlet and sparked one of the biggest charity conversations on social media that week. We've heard so many more accounts of people going through the heartache of not being able to provide for their children, it's made us realise how much more there is to do...

If you work for a business that could provide us with surplus products please do get in touch. We particularly need hygiene and laundry products. These products will make a huge difference to the lives of a great many people. Please do get in touch with our donations team by email or call us on 0300 30 20 200

Below we've captured just some of the coverage we received on 19-21 June 2018.

Please support our campaign on social media, using the hashtag #RightToBeClean !

National Press

The Guardian | 19 June 2018 | 

The Huffington Post UK | 19 June 2018 |

The Independent | 19 June 2018 |

The Times Education Supplement | 19 June 2018 |

ITV News | 20 June 2018 |

The Mirror | 19 June 2018 |

The Daily Mail | 20 June 2018 |

The Metro | 20 June 2018 |

TV and Radio

Sky News Business
BBC Radio 4
ITV Regions cover Hygiene Poverty
Channel 5 News cover hygiene poverty