Alleviating hygiene poverty together

We carried out a survey with YouGov last month to understand more about social issues in GB.  It revealed that 16% of 18-24 years olds have been left no choice but to forego hygiene products due to budget restraints and 50% reported dental care products (toothbrushes and toothpaste) are most important to their self-esteem and confidence*.

This research built on findings from our last impact survey, when we heard from 320 charitable organisations in our network who support 18-24 years olds across the UK, who told us about the implications of the pandemic and how rising costs of living are impacting young people even further:

• 78% reported that more people than ever are facing the decision to eat, heat or keep clean and;
• 88% have seen that people supported are feeling more anxious or depressed**.

“Many of our young women are on just £57 a week and have to make a choice between buying sanitary products or food. Food always wins.”  YMCA Wellington​

We are committed to supporting people who are experiencing hygiene poverty and have increased our appeals to manufacturers, retailers and suppliers to bring you, our charitable network, a more consistent supply of essential personal hygiene products, particularly these:

• Toilet Roll
• Toothbrushes and toothpaste
• Deodorant
• Period and sanitary products
• Shampoo
• Razors
• Nappies and baby wipes
• Shower gel
• Hand wash
• Washing-up liquid and dishwasher tablets
• Surface cleaners
• Bleach & toilet cleaner
• Laundry products

* The survey with YouGov Plc was carried out online.  Total sample size was 2048 adults, of which 189 were age 18-24. Fieldwork was undertaken between 27th – 28th January 2022. The figures have been weighted and are representative of all GB adults (aged 18+).

** In Kind Direct network survey Jan 2022 results, organisations supporting young people 18-24 years: 320 organisation responses.

Together, we will end hygiene poverty.