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Making incredible impact with Newell Brands
We are so proud of the longstanding partnership we have formed with Newell Brands, as one of our first donors in 1998.
They continue to donate consistently, enabling us to support over 6700 charities across the UK with a wide range of essential products including food storage, stationery, cleaning cloths, baby items, home electricals, cookware, gloves and more.
We receive donations from many of their brands including Sistema, Mapa, Nuk, Rubbermaid Commercial Products and Crockpot, which have so far supported a diverse range of charitable causes across the UK such as community groups, child/youth care, Family welfare, disability, schools and many others.
In their most recent donation from Rubbermaid Commercial Products, Newell Brands donated 18,000 of their reusable HYGEN™ Microfibre Cloths in support of our latest hygiene poverty campaign, which was distributed to charitable organisations across the UK, helping people in their communities keep their homes and environments clean.
At In Kind Direct, we create powerful partnerships enabling communities to thrive, and the partnership with Newell brands is a great example of that.
Thank you Newell Brands for your support to date.
Read more about the partnership here.
“These versatile cloths are particularly suitable for wiping the faces and hands of disabled children due to their softness and are great to clean various surfaces. We can now maintain cleanliness within our three mini buses for children.”
– Oak Foundation
“Newell Brands has a long history of supporting those in need around the world and a focus on communities is a key part of their overall strategy. In fact, since 2019, they have donated $50m of product.
We’re proud that as a part of One Newell, RCP can continue to support this vision through donations designed to help keep homes clean and safe.”
We look forward to seeing the impact of our donations and are proud to continue our support of In Kind Direct.”
– Adriana Olaya Rodriguez, Sustainability and Communications Manager, Newell Brands
“As part of our therapy treatment plan, we take clients out for monthly days out. We have limited resources so we often take them for picnics to parks or local nature areas. We use Sistema Food containers and wooden cutlery sets for these wonderful trips out.”
– StreetScene Addiction Recovery
“I am very proud to manage this wonderful relationship. Newell brands has always been committed to supporting our yearly campaigns with product donations, allowing us to deliver the right products at the right time to the people who need them the most. The range of products donated is incredible, from home electricals to food storage and more, enabling us to continue our mission to end poverty in the UK. 2025 has been a record year for Newell Brands in terms of social impact, and I feel very inspired to witness this huge corporate commitment to social good.”
– Thalen Ruggeri, Corporate Partnerships Coordinator, In Kind Direct
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