Our impact - In Kind Direct



supported charitable organisations


people reached every week

savings unlocked into the charity sector

2022 Impact report

Read our impact report.

We enable manufacturers and retailers to support communities at scale, with the most needed products. In 2022, we distributed:

601k nappies

a week’s supply for over 13,670 happy babies to feel comfortable and safe


enough to help 38,685 families for a month to feel clean


enabling millions of friendly chats in homes and community centres across the country

13m hands cleaned

with 301,400 bottles of handwash and sanitiser destributed

900k laundry products

enough to support 136,660 families for a month

1.8M period products

enabling at least 90,730 periods with dignity

We power local charitable organisations. We amplify their insight, deliver new research, to secure the most needed products. The savings we generate enable them to do more for less, when resources are stretched to the limit. Scroll below for how we helped in 2022:

A record 1,429 new charitable partners joined our network.

78% of our network said our products helped the people they support feel valued and cared for.

52% say savings enable them to deliver services and activities to more people.

66% say savings they make allow them to help more people with more products.