2022 Impact report

Read our impact report.

Impact report 2022

We enable manufacturers and retailers to support communities at scale, with the most needed products. In 2022, we distributed:

a week’s supply for over 13,670 happy babies to feel comfortable and safe

enough to help 38,685 families for a month to feel clean

enabling millions of friendly chats in homes and community centres across the country

with 301,400 bottles of handwash and sanitiser destributed

enough to support 136,660 families for a month

enabling at least 90,730 periods with dignity

We power local charitable organisations. We amplify their insight, deliver new research, to secure the most needed products. The savings we generate enable them to do more for less, when resources are stretched to the limit. Scroll below for how we helped in 2022:

A record 1,429 new charitable partners joined our network.

78% of our network said our products helped the people they support feel valued and cared for.

52% say savings enable them to deliver services and activities to more people.

66% say savings they make allow them to help more people with more products.

“We provide better quality services, better products, young people who are brand conscious appreciate it”

Langport and Huish Episcopi Youth Group, Somerset

It is embarrassing for families to say they cannot afford toilet rolls so offering these out to people without them having to ask allows them a sense of dignity and keeping respect.

Somerford Youth and Community Centre

“The products from In Kind Direct have allowed a family to keep their clothes and bedding clean. This small change has improved the wellbeing of everyone who took part. Receiving donated products improved the mental health of a family, the parents realised that people actually care, and they’re not alone in the world with their worries. “

The Archer Community Trust

Latest reports and research

Human Right to Hygiene

Our new report maps the systems behind hygiene poverty, and crucially, outlines a Roadmap to Change with concrete steps we can take to help end hygiene poverty. Every person deserves to feel clean. But for those forced to make the daily decision whether to heat, eat or be clean, this human right is simply beyond their reach.

More than Products

We worked with the New Economics Foundation (NEF) to better understand the value of our work, and some of the key social outcomes we deliver. In 2021, every £1 spent delivering our work unlocked at least £14.05 of social value for our charitable network.

Impact report 2021

When we released the first edition of this report last year there was a feeling that the worst was over. Little did we know that another year on, Covid-19 would still be dominating our professional and personal lives.