Partnerships

This past Winter, we were proud to partner with The Warm Welcome Campaign for the first time, united by our shared mission that everyone should feel warmth, belonging, and connection during the winter months.

Thanks to funding from Oxfordshire County Council, we’ve been able to rapidly distribute over £138,000 worth of products – including toiletries, period products, nappies, cleaning supplies and toilet roll to households through 155 charitable organisations free of charge. Not only alleviating financial pressures, but improving wellbeing, self-esteem and confidence.

Since partnering with Common Coffee in 2024, we’ve made a meaningful impact, having so far distributed more than 1,200 cups of coffee to communities across the UK.

We’re proud to announce our new partnership with Mirius Global Hygiene Solutions, a leading manufacturer of cleaning and hygiene products.

We recently launched a brand new creative competition in collaboration with our corporate partner ChattyFeet, to give our charitable network the opportunity to win 300 pairs of socks, designed completely by them and with their own branded label. Check out our winners!

For Citizen Day 2025, L’Oréal partnered with In Kind Direct to identify a grassroots organisation where their commitment to wellbeing could deliver meaningful, lasting impact. We introduced them to Flow Happy CIC, a dynamic London-based charity working to eliminate period poverty.

Essity has been a valued corporate partner for over 22 years. In 2024 alone, they donated over 5.5 million essential hygiene products, supporting over 3000 organisations in our network.

We are so thrilled to announce that our dedicated corporate partner ELEMIS has taken their support to the next level by becoming a patron.