Partnering with Mirius as their chosen charity of the year

We’re proud to announce our new partnership with Mirius Global Hygiene Solutions, a leading manufacturer of cleaning and hygiene products.
As Mirius’ chosen charity partner, together we are committed to tackling hygiene poverty and ensuring everyone has access to the everyday products they need to keep clean and well, while fundraising for the future.
Mirius will be taking part in several fundraising events over the course of the year to raise money for us which will go towards our efforts to end hygiene poverty in the UK.
They are also manufacturing laundry pods for our network of charitable organisations to access directly from us – dual branded with our In Kind Direct logo. These laundry products are much needed products for communities across the UK, and will be extremely popular amongst our network.
Together, we can make a meaningful difference and end hygiene poverty for good.
Swipe to see what we've achieved so far in our partnership

In Kind Direct and Mirius speak about hygiene poverty on Sober Dave's podcast
Our CEO, Michael Gidney, and Mirius’ Managing Director Darren Langdon, featured on Sober Dave (Dave Wilson’s) podcast during National Hygiene Week, to speak about the connection between addiction and poverty.
Darren opened up about his own story. He grew up in poverty, a tough environment that shaped him in ways few could imagine. Through resilience and hard work, he built a successful business and is now using that platform to give back, supporting those who face the same struggles he once did.
It’s a raw, honest conversation about poverty, resilience and the power of giving back, and it reminds us that behind every statistic is a human story.
Thank you Dave for having us as guests on your bonus episode.
See the full episode here.

Volunteering day at our warehouse
Nine team members gave up their time to volunteer at our warehouse in Telford, sorting over 6000 items from 13 pallets including shaving products, shoes and cleaning products. Well done team!
We are so grateful for your dedication to supporting us in our mission to fight hygiene poverty in the UK – thank you.

Monthly planned donations of laundry pods for our network
Mirius have committed to monthly planned donations of laundry pods for over the next 12 months for our network of charitable organisations to access directly from us – dual branded with our In Kind Direct logo. These laundry products are so needed for communities across the UK, and will be extremely popular amongst our the organisations we support.
Come back soon to see the impact we’re able to make together to the organisations who access these much needed products.

Fundraising events
Mirius celebrated the Festival of Lights with a delicious Diwali lunch for their team, all for a great cause, raising £510 towards our fight against hygiene poverty.
Come back to see what else the team have been up to and how much they have raised!
Do you have products to donate?
Latest Posts
View allSt Andrews Youth Club is a community-based youth club and registered charity that has been enriching young lives for more than 150 years. Supporting over 500 members each year, the club provides a sense of belonging, fun and informal education, helping young people build self-confidence, develop respect for others and grow into active, positive members of their communities.
Read moreWith a new Prime Minister and a new Government agenda, we explore what the early policy priorities could mean for tackling hygiene poverty. From cost-of-living measures to a renewed focus on devolution and local decision-making, find out how we think these changes may shape the landscape for our network communities across the UK.
Read more2025 has been a year of significant progress for In Kind Direct, both in the scale of our impact and in how we are shaping our future. The numbers speak for themselves: together with our partners, we supported more people than ever before, reaching 930,000 people each week through our network of over 9,000 charitable organisations.
Read more