Our Patrons | Become A Patron | In Kind Direct



Our Royal Patron HM King Charles III

We were established by HM King Charles III in 1996 to connect companies, with products to give, to thousands of charities serving local communities. Throughout the years, His Majesty The King has been one of our biggest supporters.


“I have seen myself, on my visits, the difference receiving products from In Kind Direct can make to charities’ operations and have listened to some of their beneficiaries explaining the impact receiving quality items has made to their lives. For instance, teenagers have described to me their relief at no longer being bullied about the holes in their shoes having received new branded trainers, and the increase in self-esteem job seekers have gained from receiving ready-for-work clothes, toiletries and make-up. Assistance of this kind really does help to change lives.“ 

HM King Charles III

Photo by Hugo Burnand.


Acknowledging your support

  • Receive bespoke reports demonstrating the impact your donations are making.
  • Opportunities to help shape our strategy and engage with the team.
  • Visit charitable organisations in our network.
  • Receive priority invitations to our events.
  • Have your support recognised in our Annual Report, website and other materials, or choose to give anonymously.

Invest in our communities now and for the future

Our Patrons are a select group of like-minded individuals, Trusts & Foundations and corporate organisations, which understand the unique impact that our work has on communities. They support In Kind Direct with generous donations of products and funding so we can help communities to thrive. Our belief is that everyone deserves life’s essentials and no usable product should go to waste. Becoming an In Kind Direct Patron is an opportunity to invest in our long-term ambition, building on the vision of our Royal Patron HM King Charles III.

We are helping 445,000 people every week to access essential goods, such as hygiene products or household items. We have a clear plan to triple our impact from pre-pandemic level and improve the lives of 600,000 people a week, by the end of 2025. As a charity we will always help to alleviate hardship but our work goes beyond the immediate need. We invest in research and partner with others in the sectors to fight for systemic change and end hygiene poverty in the UK.

Get in touch

We are hugely grateful to all our funders for enabling us to support communities to thrive. If you would like to talk to our development team please contact us.

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