Reports and Research

The State of Period Equity in the UK

Through surveys and interviews, our research brings together the opinions and experiences of more than 5,000 people across the UK to reveal lifelong cycles of exclusion caused by period inequity, starting at school, continuing into the workplace and beyond.

Impact report 2023

We believe everyone deserves access to life’s essentials. Throughout 2023, In Kind Direct stepped up to deliver even more support to our charitable network and their local communities. We also commissioned new research to deepen our understanding of hygiene poverty, informing brand new initiatives that increased awareness of hygiene poverty, reduced stigma and secured more product to those who need it.

Two girls stood in a play ground one of which is on a scooter.
Summer of Play 2023: Campaign Impact

This summer, In Kind Direct, in partnership with Save the Children worked with a range of organisations to support children and families during the summer holidays and back-to-school period with the products, activities and ideas they need to play, learn and live well.  

Row of different coloured bottles of personal hygiene products, on a blue background.
Hygiene Poverty Briefing – Spring 2023

Using national polling data from our Not a Choice campaign, and insights from our charitable network, our spring briefing provides an overview on hygiene poverty in the UK in early 2023.  

Impact report 2022

We believe everyone deserves access to life’s essentials. In 2022, the cost-of-living crisis forced people to make the impossible choice to heat, eat, or keep clean. With resources stretched to the limit, this year, our work was more needed than ever.

Human Right to Hygiene

Our new report maps the systems behind hygiene poverty, and crucially, outlines a Roadmap to Change with concrete steps we can take to help end hygiene poverty. Every person deserves to feel clean. But for those forced to make the daily decision whether to heat, eat or be clean, this human right is simply beyond their reach.

More than Products

We worked with the New Economics Foundation (NEF) to better understand the value of our work, and some of the key social outcomes we deliver. In 2021, every £1 spent delivering our work unlocked at least £14.05 of social value for our charitable network.

person washing their hands
Products in a pandemic report

When you face a crisis, you know who your true friends are and it’s thanks to our friends – charities,
companies and funders –that we have been able to dramatically scale up our
response to huge increases in demand