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Impact report 2025

2025 has been a year of significant progress for In Kind Direct, both in the scale of our impact and in how we are shaping our future. The numbers speak for themselves: together with our partners, we supported more people than ever before, reaching 930,000 people each week through our network of over 9,000 charitable organisations.

Impact Report 2024

We believe everyone deserves access to life’s essentials. Throughout 2024, In Kind Direct stepped up to deliver even more support to our charitable network and their local communities. We also commissioned new research to deepen our understanding of hygiene poverty, informing brand new initiatives that increased awareness of hygiene poverty, reduced stigma and secured more product to those who need it.

A Clean Start in Life: Children and Young People’s Perspectives on Hygiene Poverty

Our latest research, A Clean Start in Life, found that 1.1 million GB children are living in hygiene poverty and 845,000 children are missing school because they can’t keep clean. Bringing together polling and findings from engagement sessions, this report explores the experience of hygiene poverty and how to tackle it through the eyes of children and young people.

Row of different coloured bottles of personal hygiene products, on a blue background.
Hygiene Poverty Briefing 2025

Using national polling data and insights from our charitable network, our spring briefing provides an overview on hygiene poverty in the UK in early 2025.