Hygiene Poverty Briefing 2025 - In Kind Direct

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Hygiene Poverty Briefing 2025

Everyone deserves access to life’s essentials to eat, heat and keep clean, however this is not the reality in the UK today. Our third annual hygiene poverty briefing finds that 9.2 million adults in the UK are living in hygiene poverty.

Bringing together national polling data alongside stories from our network, our research sheds light on the reality of hygiene poverty in the UK today and the steps that have been taken to ensure no one has to go without.

Read the briefing

adults in the UK are living in hygiene poverty

households with children are living in hygiene poverty

of the public believe hygiene products are products that no one should have to go without

What is hygiene poverty?

Hygiene poverty is not being able to afford everyday personal hygiene products many of us take for granted. Many people experiencing hygiene poverty face the impossible choice to heat, eat or keep clean on a daily basis.