Product giving revolution - 2017
After more than 20 years of operations, it is clear that the original vision for our charity has never been more relevant than it is today. With the continuing rise in demand for our service providing goods, and the emerging generation’s passion for social justice and commitment to sustainability and environmental issues, our ability to engage with more manufacturers and retailers to meet the ever-growing demands of our beneficiaries has never been more critical, or of more interest, to the public.
At the same time, we are conscious of the need to future-proof our product giving model to ensure ongoing sustainability. Our recent research project with PricewaterhouseCoopers has been central to identifying the ways in which we can make a step change in our growth, as well as recognising In Kind Direct’s authority to advocate for product giving and engage in a broad dialogue with our key stakeholders and the media.
The PwC research findings are further supported by our independent poll1of 100 CEOs of FMCG companies. 97% responded that they have products which are surplus (an average of 3.37% of their annual stock), but fewer than half (46%) said their company donated to a specific charity, and only 23% to an intermediary charity like In Kind Direct.
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