The Big Community Picnic: a heart-warming celebration of Product Giving

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The Big Community Picnic

A heart-warming celebration of Product Giving


This year In Kind Direct is marking its 20th Anniversary with a number of events to expand its brand awareness, establish its authority as the UK’s leading product giving expert and, most importantly, bring together its network of charity and donor partners. For 20 years In Kind Direct has helped more than 8,500 charitable organisations to save money, expand their services and support more people in their community. Together we have encouraged more and more companies to donate their usable surplus to people in need. Our charity partners sit at the centre of everything we do and we felt our anniversary year was a perfect opportunity to celebrate our joint achievements.

To pay homage to this extraordinary community, on 8th August 2017, nearly 300 children from 30 different charities were invited to join 100 volunteers from In Kind Direct’s donor network at The Royal Hospital, Chelsea for our Big Community Picnic. And what a wonderful day it was! In Kind Direct’s charities and children beneficiaries were able to connect with some of our key product donors and supporters. Highlights included fancy dress, ice cream tricycles, face-painting, arts and crafts, Disney song and dance, footie skills, giant bubbles and a special meet and greet with none other than Mickey and Minnie Mouse.

The guest list included charity partners from all over England, volunteers from HMKM, Disney Store UK and Pentland Brands; celebrities including JB Gill, Michelle Heaton, Laura Hamilton and Sophie Stanbury; In Kind Direct trustees and staff; and a few VIP pensioners from the Royal Hospital Chelsea!

We have come a long way in twenty years. We started as a tiny team with a big vision and we’ve grown to become the UK’s only charity dedicated to distributing donated consumer products from companies to UK charities. We couldn’t have come this far without the immense support we’ve received from our donors, charity partners, supporters and our founder HRH Prince of Wales.

We have more events coming up until the end of the year. For more information on how you can get involved, please visit our website:

Thank you to everyone involved in making the Big Community Picnic a truly unforgettable day. Here’s to another 20 years of expanding our donor and charity networks and promoting product giving for social good!