World Kindness Day

Posted on Posted in Uncategorised

The value of kindness

Celebrating World Kindness Day


Imagine what the world would be like if everyone did something kind for somebody else? Random acts of kindness are the fuel that keep our humanity alive: whether it’s buying a cup of tea for someone living on the streets, checking in on a lonely neighbour for a quick chat or even just sharing your last Rolo with somebody you love. The thing that links all these actions is the willingness to give something of or from yourself to somebody else.

More than 1 million adults and children are living in destitution in the UK today, with 668,000 households unable to afford essentials such as food, heating and clothes. You will have seen it on the streets, in our communities and in the news, with more and more people in work yet living on the breadline and struggling to afford the basic necessities for their families. With winter round the corner, worries rise as they dread having to choose between paying utility bills to keep warm, paying for food,paying for hygiene essentials or buying Christmas presents for their children. The unfortunate reality is that this 'hygiene poverty' knows no prejudice and can happen to anyone. 

But there are so many wonderful people and organisations working to overcome these issues. Innovative programmes designed to invigorate the work force and provide job and education opportunities for people in crisis. We are lucky enough to experience and observe their work every day, recognising acts of kindness that go unnoticed, save from those who benefit. This month alone In Kind Direct has seen and received so much kindness from product donors, fundraisers and volunteers in our network as we prepare for the festive season. As we work hard to ensure charities are equipped with the goods they need to ramp up activity over the holidays, we recognise that our existence entirely depends on their kindness. Without the commitment, kindness and hard work of heroic people in our donor manufacturing and retail companies that work hard to integrate product giving into their operations, we simply wouldn’t exist.

Even the smallest, seemingly unrelated action can have a momentous effect on the outcome of another. No act of kindness is ever wasted, no matter how small. So, this World Kindness Day, we would like to say thank you to everyone who helps our organisation get goods out to people in need. To read more stories on the incredible impact it makes on people's lives and on how you can get involved, visit our stories page.