Corporate product giving made easy
As the UK’s leading product giving charity, we are proud to have worked with thousands of retailers, manufacturers and brands to distribute products to UK communities.
- From B Corp start ups to global FMCG brands, donating products to In Kind Direct
allows companies to reach not one but thousands of charitable organisations.
We accept any quantity from a parcel, to a pallet, to entire lorry loads. Fill the form and book the donation, and we take care of the rest!
Why businesses donate products to In Kind Direct
We support more than 9,000 charities, community groups, schools and other charitable organisations nationwide, of all sizes. Many do not have the infrastructure to manage product donations at scale or the resources to manage compliance process themselves.
Our commitment at In Kind Direct is to make product giving easy by providing:
- Full audit/impact trail
- Verified delivery evidence
- Governance and due diligence
- A UK-wide network reaching 9,000+ charitable organisations
- A single point of contact for all product donation types
Why it matters: The corporate social impact of product donation
More people than ever are having to make choices between eating, heating, and keeping clean.
Through product donation, companies can help charitable organisations support these people within their community. Essentials products make an enormous emotional difference, improving confidence, self-esteem, and mental wellbeing.
“We are located in an area of high deprivation and the cost of living has hit people hard, […] To be able to support them in small ways – for example, by offering free hygiene and period products in our bathrooms and to take away, we are alleviating a little pressure from them as the winter and associated energy costs take hold.” S.H.E UK
By accessing products through our catalogue, charitable organisations unlock savings. Once registered with us, they can access the products they need, in the quantities they need, at the time they need, to where they need them delivered.
As a registered charity, In Kind Direct makes a small charge to this service to cover a proportion of our operating costs.
One of our network partners Trinity House Resource Centre, commented that in 2025, the centre has saved £14,000 by accessing products through In Kind Direct.
“This is the equivalent of the staffing and sessional cost for our entire junior and senior youth provision, 4 hours a week, for the whole year. Without our partnership, we just wouldn’t be able to offer the same level of services”. Jane, CEO Trinity House Resource Centre
Commercial & environmental benefits of partnering with us
We help donating companies have a positive environmental & social impact.
Donating products and working with us offers a host of benefits:
- Meet your sustainability goals
- Build better relationships with local communities and networks
- Demonstrate your social responsibility commitments in action
- Reduce waste and impact on the environment
- Simplify your product giving operations
- Inspire consumers, colleagues, stakeholders, and employees
- Understand where your donations go, and your impact
Wondering about the updated 2026 VAT exemption rule on product donations? The good news is: nothing changes to product donations to In Kind Direct! They are already exempt from VAT and we’re compliant with HMRC requirements. Learn more about it here.
Products we need
We welcome product donations of all kinds across many categories to help charitable organisations access items like toilet roll, hand wash, cleaning and laundry supplies, period products, baby essentials, clothing, toiletries, household appliances, toys and much more.
We can advise on seasonal needs and real-time demand across our 9,000+ charity network partners.
How you can work with us
Complete the form to tell us what you have - We can accept most new, useable products.
Once accepted, our team will let you know how to book the delivery into our distribution centre. And we'll take it from there!
The products are available online for charitable organisations to access via our service. Impact delivered and tracked!
Two decades of innovative product giving with over 3,000 UK charities
“We’ve partnered with In Kind Direct for over two decades to donate our brands’ products to the people that need them most. In Kind Direct’s simple yet innovative solution to product giving has allowed our brands to support over 3,000 UK charities with products that help keep people warm, healthy and active. It’s a privilege to work with them to achieve our joint mission of making a positive social impact.”
Sara Brennan, Positive Business Director at Pentland Brands
Philips: Household product donations for a sustainable future
“By partnering with the dedicated team at In Kind Direct, Philips Domestic Appliances can easily connect with UK charities and provide products to individuals in need. Philips Domestic Appliance’s company vision is one of a caring and sustainable future, In Kind Direct help us move much closer to achieving that vision by helping us with regular donations of household products. They make the donation process simple for us to set up and we would recommend them to any partner looking to help those that need it most.”
Ritchie McFee, Consumer Director at Philips Domestic Appliances
P&G: Mass-scale distribution of essential everyday products
“At P&G, the fundamental priority behind our partnership with In Kind Direct is that no-one should have to go without life’s essential everyday products – the Comforts of Home. By channelling our donations of essential products through In Kind Direct – whether that be Pampers nappies, Always and Tampax sanitary products or Gillette Razors – we are able to provide grassroot support at a mass scale to thousands of charities in need across the UK, whilst ensuring that no usable product goes to waste. To date, we have supported more than 7,500 charitable organisations across the 20 years we have partnered together and are so grateful for all the work that In Kind Direct enable.”
Tom Moody, Senior Vice President and Managing Director, P&G Northern Europe
Unilever: Scaling our charity network to tackle hygiene poverty
“Working with In Kind Direct we’ve been able to reach more charities with more of our products so we can make more of an impact. Their insight, expertise and vast network of charities across the UK means we can get our products to where they are needed the most, supporting those who are most vulnerable and affected by hygiene poverty. Reaching local charities at this scale is something we’d not be able to do on our own which is why we’re immensely proud of our long-standing partnership with In–Kind Direct and what we’ve achieved together.”
Chris Barron, Vice President Beauty and Personal Care, Unilever UK & Ireland
Essity: 20 years of breaking barriers through hygiene product donations
“At Essity, everything we do is about breaking barriers to wellbeing. There is no better example of how we do that than through our relationship with In Kind Direct. For 20 years we have worked together to ensure that the communities that are most vulnerable and most in need throughout the UK, have access to the everyday essential products that we make. Access to basic hygiene products means people can live their lives, attend school, go to work, and achieve their potential. It is thanks to In Kind Direct that thousands of charities have been able to benefit from the hygiene products that we’ve donated and we look forward to many more years of working together and breaking barriers to wellbeing.”
Kevin Starr, UK & ROI Country Manager at Essity
Kimberly-Clark: A 25-year collaborative platform for essential product giving at scale
Never more so than right now, the need to ensure essential hygiene products are accessible for the most vulnerable in our communities is vital. In Kind Direct provide an incredibly important platform to enable that at scale – without their capability, reaching those who need our products most, when they need them most, would be incredibly difficult. In Kind Direct are a truly collaborative partner making a big impact in the communities we all live in, which is why we’ve partnered with them for almost 25 years.
Matt Stone, Marketing Director UK&I at Kimberly-Clark
Micro-Scooters: Streamlined toy and refurbished product donations
“We are so proud to be supporting In Kind Direct with regular donations of refurbished Micro-Scooters. We want our ScooterAid scheme to benefit children across the country, and our partnership with In Kind Direct allows us to reach communities in need everywhere in the UK, through a single point of contact. The team’s combined expertise makes the donation process straightforward and efficient – it is a pleasure to support In Kind Direct and I only wish we had heard of them sooner!”
Ben Gibson, Managing Director at Micro Scooters
TOTM: Driving social impact through period product donation
“TOTM exists to drive positive change. We’re committed to supporting organisations and initiatives that share our desire to have a positive impact on the world. We’re proud to partner with In Kind Direct as part of our vision to improve access to period products for those who need them most. In Kind Direct’s team are a pleasure to work with. They make it easy to reach period dignity projects across the UK and provide us with ongoing feedback of the real impact that TOTM donations are making.”
Ruby Parmer, Chair, TOTM
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