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With a new Prime Minister and a new Government agenda, we explore what the early policy priorities could mean for tackling hygiene poverty. From cost-of-living measures to a renewed focus on devolution and local decision-making, find out how we think these changes may shape the landscape for our network communities across the UK.
For the first time, Co-op Unilever and In Kind Direct are coming together with a campaign to help children in need of hygiene products. From 22nd July until 11th August 2026, when you buy selected personal care and laundry products from participating brands, you’ll help unlock a donation of essential hygiene products to support children across the UK.
This year, at In Kind Direct, we have been thinking about how we can go further to support our communities. While continuing to help people who have periods access essential hygiene products, we are also looking at ways to drive systemic change and create period equity. We want to help create a future where everyone has access to the products and education they need and can live freely, without stigma, whilst menstruating.
From April 1 2026, businesses can donate goods VAT‑free. In Kind Direct provides the simplest, fully compliant route for product donation, offering audit trails, reporting and distribution to 9,000+ UK charities. We’ve led this VAT reform change with government to make product giving easier for the wider sector. Our model enables us to support a large network get the products they need, when they need them.
In Kind Direct urges Government to go further after Autumn Budget. We welcome the scrapping of the two-child benefit cap and VAT relief on donated products, but frozen tax thresholds and rising costs mean hygiene poverty persists. No child should go to school without toothpaste. We’re calling for a Child Poverty Strategy that includes hygiene essentials.
We’ve been certified as a Great Place to Work in several categories including for wellbeing, for women and for the Not-for-profit sector.
Essity has been a valued corporate partner for over 22 years. In 2024 alone, they donated over 5.5 million essential hygiene products, supporting over 3000 organisations in our network.
The Period Equity Alliance has sent a letter to the Chancellor and the Secretary of State for Education urging the Government to protect the Period Product Scheme.