Campaigns

We are excited to announce the launch of our 5th hygiene poverty campaign with Tesco, Unilever, Kimberly-Clark, Essity, Haleon, Edgewell and P&G.

We’re so pleased to announce that our 2nd Co-op in-store campaign in partnership with Kimberly-Clark and Your Local Pantry is now live in stores across the UK

Download these campaign assets to help us encourage other charitable organisations to access a wide range of summer products by joining our network. Registered charities, schools, nurseries, youth groups, baby banks, community centres, CICs, food clubs are eligible to join.

The crippling effect of the cost-of-living crisis is impacting charitable organisations across the UK. More and more organisations are experiencing a reduction in income compared to the start of the year.

This year we are celebrating our 25th anniversary by launching our Powered By Kind campaign. 

#commUNITY is our urgent lockdown response to address the immediate needs of our network of thousands of charitable organisations, and to ensure a continuous supply of essential products.

In Kind Direct announces that in collaboration with Primark, over 20,000 children’s coats will be distributed via its network to local charities around the country reaching some of the most underprivileged children across the UK.

Since the beginning of 2020, Carex and PZ Cussons have donated over 750,000 hand wash products to In Kind Direct – which is enough to wash the hands of 37 million people! Together, we are working to fight hygiene poverty in the UK and enable communities to thrive.